The vocabulary of encouragement

Great job. Nice work. Way to go. Crushing it. Killing it. You’re a rock star. Above and beyond. Home run. Knocked it out of the park.

American workplace praise is loud, frequent and borrowed largely from sport. The register is the same whether the achievement was substantial or routine — which is what makes the absence of it noticeable.

The one-minute praising

Blanchard’s method is specific: tell the person exactly what they did right, tell them how it makes you feel, pause, and make physical contact — a hand on the shoulder, a handshake. A choreography, taught to millions of American managers, for delivering approval.

Catch them doing something right

The One Minute Manager, published by Ken Blanchard and Spencer Johnson in 1982, spent more than two years on the New York Times bestseller list and has sold more than fifteen million copies.

Its central instruction is that most managers look for people doing something wrong, and the good manager does the opposite — watches for what is being done right and says so immediately.

The most-quoted line from the most-read American management book is an instruction to go looking for reasons to praise.

Praise in public, criticize in private

A standing American management maxim, taught in manager training and repeated in HR guidance: when there is something good to say, make sure others hear it; when there is a correction, handle it one to one.

The rule pairs the two halves deliberately. The same event either gets an audience or is kept from one, depending entirely on which direction it points.

„Only fools criticize“

In his book How to Win Friends and Influence People (published in 1936 with more than fifteen million copies) the famous American businessman Dale Carnegie made the following statements which have been taken to heart by generations of Americans:

“Criticism is dangerous, because it wounds a person’s precious pride, hurts his sense of importance and arouses resentment.”

“Any fool can criticize, complain, and condemn—and most fools do. But it takes character and self-control to be understanding and forgiving.”

“If you argue and rankle and contradict, you may achieve a victory sometimes; but it will be an empty victory because you will never get your opponent’s good will.”

“You can’t win an argument. You can’t because if you lose it, you lose it; and if you win it, you lose it.”

“I have come to the conclusion that there is only one way under high heaven to get the best of an argument — and that is to avoid it. Avoid it as you would avoid rattlesnakes and earthquakes.”

“By fighting you never get enough, but by yielding you get more than you expected.”

Gothic horror author Anne Rice

Just as Germans are inclined to have more respect for the reviewer if there are some critical remarks posted under an overall good review, there are some Americans who simply cannot handle the criticism even when it is in their own interest to do so.

For example, gothic horror author Anne Rice has never been one to take criticism lightly. Although her Novel Blood Canticle received a five-star review on Amazon.com, which could only encourage readers to buy it, she lashed out at all of the negative comments posted below it by individual readers in a 1,200-word diatribe post.

Her claims were that her readers were “interrogating [the book] from the wrong perspective.” Aside from calling them “arrogant and stupid,” she also took time to personally target specific reviewers who had made harsher statements such as:

“Anne, you really should have an editor” (In fact, the book does contain a few grammatical errors). Then, she provided a spoiler description of the novel along with a commentary on exactly how brilliant it really was.

Reputations ruined

One reason why Americans take criticism so personally is the importance they place on public perception. Reputation, especially in business, is a very sensitive issue. It can be damaged quickly, and often irreparably, by criticism.

The public relations sector has been thriving in the American economy for generations. And in the digital age companies such as reputation(dot)com focus solely on helping companies (and individuals) to protect their reputations.

Warren Buffett, called the Wizard of Omaha and the Oracle of Omaha, and considered the greatest American investor, once said “It takes twenty years to build a reputation and five minutes to ruin it.”

Roger Boisjoly, an engineer at NASA during the Challenger space shuttle disaster, suspected that the explosion would occur. He tried to warn his superiors, but was ignored. During the investigation he was very forthcoming about what went wrong and whose fault it was, damaging many the reputation of many colleagues and superiors.

Even though he had fought to keep the disaster from happening, by ruining those reputations he damaged his own. Boisjoly received such horrible treatment at work that he eventually quit. Because he had a reputation as a reputation destroyer he couldn’t find another engineering position. Instead, he worked as a speaker on workplace ethics, teaching Americans how to avoid his mistakes and point out problems in a work environment without hurting reputations.

“Who are you?!“

Many Americans are the descendants of people who left their homes to escape what they considered to be imposing or coercive laws in their native countries. As such, they’ve been raised to consider any interference (even unsolicited, but well-meaning, advice) as an attack on their freedom as Americans.

This in the sense of: Who are you to tell me how to live? This is America. A free country. I can live the way I want! Americans are very fearful of one group in the U.S. dictating to another how they should live.

coerce: to restrain or dominate by force; to compel to an act or choice; to achieve by force or threat. Middle English cohercen. Anglo-French cohercer. Latin coercēre, to shut up, enclose. Synonyms: force, compel, constrain, dragoon, drive, impel, impress, make, muscle, obligate, oblige, pressure.

Inspirational Coaches

Herb Brooks – coached the American men’s ice hockey team in the1980 Olympic Games when they won against the Soviet Union, who had won almost every world championship and Olympic hockey tournament since 1954. Inspirational quote: “You were born to be a player. You were meant to be here. This moment is yours.”

Tommy Lasorda – managed four All-Star games, and led the Los Angeles Dodgers to 8 National League West titles, 4 National League pennants, and 2 World Series championships. Inspirational quote: “The difference between the impossible and the possible lies in a man’s determination.”

Vince Lombardi – head coach and general manager of the Green Bay Packers. He led the team to 3 NFL championships and victories at the first two Super Bowls. Inspirational quote: “Perfection is not attainable, but if we chase perfection we can catch excellence.”

John Madden – became the youngest head coach in the American Football League in 1969 at age 33, and led Oakland to 7 AFC Western Division titles and a victory over Minnesota in Super Bowl XI. Inspirational quote: “When the going goes tough, you don’t quit. And you don’t fold up. And you don’t go in the other direction.”

Bill Russell – first as a player, then later as a player-coach, he led the Celtics to 11 championships. Inspirational quote: “The most important part of winning is joy. You can win without joy, but winning that’s joyless is like eating in a four-star restaurant when you’re not hungry. Joy is a current of energy in your body, like chlorophyll or sunlight, that fills you up and makes you naturally want to do your best.”

Bill Walsh – nicknamed “The Genius,” coached the 49ers to 3 Super Bowl wins and was named coach of the year twice. Inspirational quote: “Failure is part of success, an integral part. Everybody gets knocked down. Knowing it will happen and what you must do when it does is the first step back.”

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