Persuasion – Page 14 – understand-culture

Jack Barsky was too pushy

“Barsky discovered that the people who trained him (Russian KGB) did not have an authentic understanding of Americans, and he struggled at first with his assignment. While his instructions were to infiltrate political circles and get close to Brzezinski (National Security Advisor under US President Jimmy Carter), he was not given specific instructions on how he was supposed to accomplish that.

He also learned that while his English was excellent, he was very pushy and argumentative when dealing with people. He was shocked when he was confronted with this fact by a fed-up friend. He realized that he was essentially too East German to fit in.” From Wikipedia

See the CBS 60 Minutes story on Jack Barsky:

Jordan Peterson’s interview with Jack Barsky is extraordinarily fascinating:

Of Ducks and Salespeople

“We’re like ducks. We’re not good at either swimming or flying.” This was the response of a graduate student in Wirtschaftsingenieurwesens – a kind of combination of business and engineering, each of them in the lighter form – when asked what subject material her studies involved.

The duck metaphor reveals a conflict in German companies. Those working in sales & marketing are still looked down upon a bit as people who go from door-to-door selling a product (vacuum cleaners is the cliché) which they have neither developed nor manufactured. Even more, colleagues in sales & marketing often feel unfairly blamed when the company does not perform well.

Prestige in the German economy still goes to those who invent, develop and make physical products. Engineers and artisans are among the most highly respected disciplines.

The results of their work can be seen, held, put to work, and depending on their sophistication even marveled at. Whereas the success of capable sales & marketing people can be seen only in dry, impersonal numbers.

In addition, almost all professionals in sales & marketing transitioned into that discipline from another one, perhaps even from engineering. In fact, Germany doesn’t have a traditional Berufsgruppe – occupation category – for sales. There is no guild going back to the Middle Ages as there are for almost all other technical occupations. Thus the duck-metaphor. Neither fish nor fowl.

Nonetheless, the importance of the work “ducks” perform continues to increase in today’s global economy, where quality and technical prowess alone are not enough to sell a product.

Power to the engineers!

In the most recent poll on occupational prestige in Germany conducted by the Allensbach Institute engineers and university professors took seventh place, behind physicians and craftsmen, but well ahead of politicians and journalists.

26% of Germans polled noted a high degree of respect for the engineering profession. No wonder, for Germans define individual prestige based on technical (specialized) knowledge.

Almost every third supervisory board member of a DAX30 company is an engineer by training. Industrial heavyweights like Volkswagen and DaimlerBenz have always been run by engineers, to the dismay, as the magazine Spiegel wrote, of those colleagues with a business or legal background.

Complexity costs money !

March 13, 2015. Frankfurter Allgemeine Zeitung (FAZ), Germany’s leading daily newspaper. Wirtschaft (business section). Page 20. An image takes up almost the entire bottom half of the page. All sorts of computer equipment wires tangled up in a ball.

The background colors are dark, heavy. “KOMPLEXITÄT. Kostet Unternehmen im Durchschnitt 10% ihres Gewinns.” (COMPLEXITY. Costs companies on average 10% of their annual profit)

Page 21. To the right. Another image. Again, just about the entire bottom half of the page. A young woman, perhaps thirty years old, sits in jeans and a blouse, with a tablet in her hands. Half-smiling, focused. The background colors are yellowy, bright, hopeful. “EINFACH. Hilft sparen.” (SIMPLICITY. Helps saving).

At the bottom left of the secon ad: the well-known SAP logo with their motto: Run Simple. SAP. German. One of the world’s leading enterprise software companies. The message: We know how to handle complexity. Let us do it for you.

A German strength

Bonn served as the capital of West Germany from 1949 until 1990 and was the seat of government for reunified Germany until 1999, when the government relocated to Berlin. The city holds historical significance as the birthplace of Germany’s current constitution, the Basic Law.

Founded in the 1st century BC as a settlement of the Ubii and later part of the Roman province Germania Inferior, Bonn is among Germany’s oldest cities. It was the capital city of the Electorate of Cologne from 1597 to 1794 and served as the residence of the Archbishops and Prince-electors of Cologne. The period during which Bonn was the capital of West Germany is often referred to by historians as the Bonn Republic.

Theoriekapitel

Theorie is theory. Kapitel is chapter, as in a book.

In German universities it is expected not only in B.A. and M.A. theses, but also in course term papers, that the second chapter, after the introduction, be devoted to theory, the so-called Theoriekapitel.

In it the author demonstrates that she is aware (conscious) of the complexity of the subject matter, that she understands that subject matter in the broader context of current research on it, and most importantly that she can durchdringen (penetrate) that complexity.

“Let’s be realistic!“

FC Schalke 04 – one of Germany’s best professional soccer teams, located in Gelsenkirchen in the famous Ruhr Industrial Area – and its coach, Felix Magath.

Shortly before their match against Hamburg, that city’s newspaper Abendblatt printed an article with the title “Meisterschaft? Nein! Wir müssen realistisch bleiben” – Championship? No! We need to be realistic.”

At that point FC Schalke was in third place, theoretically a possible contender for the German soccer championship. But when one of his players, Benedikt Höwedes, used the word Meisterschaft – championship – in an interview, his coach Magath reacted immediately.

“It is absolutely correct to set high goals”, Magath said to this team, “but they have to be realistic. Otherwise they will tear us apart, and then we will not even reach normal expectations. Getting to the championship this year is not a realistic goal. We are not yet a top-performing team. We have a long road ahead of us.”

Among other qualities it this “Sinn für Realismus” – sense of realism – which explains why Magath is so highly respected.

Holistic

Especially important to Germans is explaining connections, relationships and interdependencies. This signals that the presenter has understood the subject matter in its entirety. A holistic understanding, in turn, is based on a clear, methodical, systematic approach.

In contrast, a particularistic approach – breaking down complexity into its component parts and focusing on the most important – gives the Germans the impression that the whole has not been sufficiently understood.

Germans are taught at a young age to look for connections, relationships and interdependencies. Teaching methods and materials in primary schools stress analysis and discussion of the bigger picture. An approach based on particulars and examples is used with only younger pupils.

The focus on the system – on relationships and interdependencies – is further developed at the university level. Both at the beginning and the end of any presentation, whether written or oral, the subject and the analysis results are placed in their overall context, including analysis from related fields of study.

“Don’t be pushy!”

Martin Wehrle, a German managment coach, writes career-articles for DIE ZEIT. In a recent article he advises: Nicht aufdrängen! – Don’t be pushy! He notes that many job applicants are far too aggressive, as early as in the initial sentences of their cover letter.

“Because I am a perfect fit for the position, I am sending you my application ….” Starting off like that almost guarantees an immediate rejection, writes Wehrle.

Instead of allowing the reader to make her own judgement, the applicant makes it for them. Personnel departments want to make their own decision who is right for the company. That’s what they get paid for.

Wehrle recommends: “Intelligent applicants act like witnesses before a jury. They don’t push the jury to a decision. Instead they simply state the facts, objectively.

The more objective the witness comes across, the more they are believed. The best applicants don’t speak for their application. Their application speaks for them.

“Pie in the sky“

Jemandem das Blaue vom Himmel versprechen – to promise someone the blue of the heavens – is to promise the unreachable. It is an attempt to persuade via promises which have”weder Hand noch Fuss – neither hand nor foot.

To exaggerate, to paint a rosy picture of future developments is not in any way convincing to Germans. This might be one of the reasons why they are so sceptical about utopias of every kind.