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Oliver F.

A German. Consultant. Expertise in several areas. Primarily in change management. This guy is very experienced and very good. The following statement is on the landing page of his website:

My great strength is “putting my finger in the wound.” And I consider it to be the right, effective, honest, professional thing to do. To say what I think. I enjoy pointing it out to people when the “king is wearing no clothes”, espeically when his clothes are being praised by the people.

I do this with folks both at the top and the bottom in organizations. From C-Suite, to middle management, to colleagues in sales, all the way down to folks working on the factory line. In each case I do so in the language they speak and understand, and making sure that directness and truth take center stage.

Personal Branding

Personal branding is not new. People have always taken into consideration how they are perceived by those they are trying to persuade. It is natural that the marketing techniques used to sell products are being applied to selling a person, or a person’s skills, experience, value.

Books, seminars and companies advise individuals on how to best manage their reputation in the Internet. Google, Facebook, LinkedIn and other forums and communities exert influence on how people are perceived. Perceptions are personal and subjective. Branding means presenting the messenger in the most positive light.

See what books Amazon offers on personal branding.