Kitna deti hai? How much does it give? The question is about mileage. Maruti Suzuki and the agency Publicis Capital built an advertising series on it. The first films appeared on Maruti Suzuki’s YouTube channel in December 2011.
“The question brilliantly sums up the obsession for mileage among Indian consumers,” Business Standard wrote. “Mileage has become an extremely important criterion when it comes to car buying.”