In 2019 the adhesive brand Fevicol marked its 60th year with a 90-second film by Ogilvy India. The film follows one sofa through the life of a family. “Over time, the sofa travels across generations,” Storyboard18 wrote.
One of the catchphrases of its television ads is Fevicol ka mazboot jodh hai, tootega nahi. It is a strong Fevicol bond, it will not break.