In November 2018, Dolce & Gabbana promoted a large show in Shanghai with videos titled Qi kuai chi fan, Pick Up the Chopsticks and Eat. The brand deleted them from Weibo. On November 21, a screenshot of a private chat with the designer Stefano Gabbana spread on Weibo. That evening the show was cancelled. Its stage, which had cost eight million yuan, was already built.
In a later apology video, the two founders said duibuqi, sorry, in Chinese. Chinese Wikipedia files the episode under the heading “the controversy over insulting China.”