I Am the Greatest

In August 1963 Columbia Records released an album by the young boxer Cassius Clay, later known as Muhammad Ali. Its title was I Am the Greatest.

On February 25, 1964, in Miami Beach, he beat Sonny Liston and took the title. Afterward he told reporters: “I’m the greatest thing that ever lived … I shook up the world.”

Nominate Yourself

Engineers at Google usually nominate themselves for promotion. Laszlo Bock, Google’s head of people operations, described the system in his 2015 book Work Rules! Google found that women “weren’t nominating themselves as often as the men around them.”

Alan Eustace, then head of engineering, wrote to the engineers: “We’ve noticed that women aren’t nominating themselves and, hey, you should be!” According to Bock, it worked. They sent the email “for about three six month periods and then Alan forgot to send the email.”

The Support Form

In the Army’s 2012 guidance for officer evaluations, the rated officer drafts a support form. The officer writes a duty description and a list of major performance objectives.

At the end of the period, the officer documents “how well he or she accomplished the major performance objectives,” “focusing on the most significant objectives and other contributions made.”

Sit at the Table

In her 2010 TED talk, Sheryl Sandberg of Facebook described a meeting with a senior government official. Two senior women from his staff sat at the side of the room. “I kind of said to them, ‘Sit at the table. Come on, sit at the table,’ and they sat on the side of the room.”

She also told of a young woman at Facebook who had noticed something after Sandberg said she would take two more questions: “all the women put their hand down, and then you took more questions, only from the men.”

The Vocabulary of Credit

Toot your own horn. To toot your own horn is to talk about your own achievements.

Give credit where credit is due. The speaker names the person who did the work.

Take credit for. A person who takes credit for something claims the work, sometimes work that someone else did.

Steal someone’s thunder. This means to take the attention that another person had earned.

A feather in your cap. This is an achievement that adds to your record.

The squeaky wheel gets the grease. The person who speaks up gets the attention.

Visibility. In office speech, visibility means being seen by the people who decide on promotions.

Humblebrag. This is a boast that is disguised as modesty.

The Brag Document

In June 2019 Julia Evans advised the readers of her programming blog to keep a “brag document.” She started from a common belief. “There’s this idea that, if you do great work at your job, people will (or should!) automatically recognize that work and reward you for it with promotions / increased pay.” In practice, she wrote, “it’s often more complicated than that.”

Her advice is to write down your own work before performance reviews. “And if you don’t remember everything important you did, your manager (no matter how great they are!) probably doesn’t either.” Work that is hard to see belongs in the document too, “because it’s the most likely to fall under the radar!”

Brag!

In 2003 Warner Books published Brag! The Art of Tooting Your Own Horn Without Blowing It, by Peggy Klaus. Klaus is a communication and leadership coach who works with Fortune 500 companies.

A summary of the book describes its target as a “venerable performance myth”: “A job well done speaks for itself.” Those who believe it, the summary warns, will find that others “will never know” what they can do. According to Publishers Weekly, Klaus teaches readers to keep a “bragalogue.” This is a short story about their own achievements that they update regularly.

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