The Altair BASIC Bluff

In January 1975 Popular Electronics put the Altair 8800 computer on its cover. Bill Gates and Paul Allen saw it. Gates was a 19-year-old Harvard student. Allen worked at Honeywell.

They called the maker, MITS, and said they had a BASIC for the Altair. They had no Altair and no code. They wrote the program in eight weeks on a simulator. Allen finished the loader on the plane to Albuquerque.

The first time the code ran on a real Altair was the demonstration itself. The machine answered two plus two with four. Microsoft was founded that April.

The DRI

Directly Responsible Individual. Apple’s internal practice attaches a single name to every item on a meeting agenda, and the name is visible to everyone. American project management more broadly insists on one accountable person per item, and the phrase single throat to choke is used without embarrassment.

The vocabulary of results

Results-oriented. A standard phrase on an American résumé. The claim is not that the person works hard or knows the field, but that they can be judged by what came out.

Deliverables. American project language names the output as the unit of work. Not tasks, not effort, not hours. The thing handed over.

Track record. Not qualifications, not references, not what someone believes about themselves. What has already been produced, and can be pointed at.

Best practice. Methods are adopted from a competitor, another industry, another country, on the grounds that they work. There is no loyalty in the concept — the practice earns its place by outcome and loses it the same way.

Return on investment. Every expenditure becomes a candidate for the calculation, including training, meetings, research and attention. The question is not whether the thing is good. It is what came back.

Resumé

A persuasive curriculum vitae (resumé) in the American context stresses achievements, awards and areas of special competence. It is not an official document produced by a neutral party such as a government agency or an educational institution, but rather a testament to how what was learned has been applied in the real world.

Resumés in the U.S. are in a way (self-)marketing documents. Americans highlight not only their subject area expertise, but also their character strengths, such as persistence, discipline, teamwork and, of course, leadership. Every American reader of an American resumé knows that they are carefully written subjective statements aimed at a specific effect.

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