The Founder (2016). This film tells the story of Ray Kroc and the McDonald brothers. Kroc enters into an agreement with the brothers to franchise their restaurant, maintains constant contact as the business grows, but ultimately finds ways to change the terms and force the original owners out. The movie highlights how agreements can be transactional, with parties reserving the right to alter or exit arrangements when it suits their interests.
“Ein Mann, ein Wort”
Ein Mann, ein Wort. Literally, a man, a word. If you promise something, you have to keep it. This saying stands for reliability and consistency. A word is considered just as binding as a written contract.
Civil Rights Negotiations (1950s-1960s)
Martin Luther King Jr. negotiated numerous agreements with local and federal governments, emphasizing nonviolent resistance and moral persuasion. His approach was ethical, patient, and deeply focused on gaining moral authority, influencing public opinion as well as political leaders.
Paris Peace Accords (1973)
Henry Kissinger orchestrated negotiations to end the Vietnam War, securing the Paris Peace Accords and receiving the Nobel Peace Prize. His approach was rooted in Realpolitik, leveraging strategic interests to achieve complex diplomatic goals.
Pitch
The American term Pitch conveys the concept of a persuasive presentation of one’s proposal. It is culturally significant because storytelling, emotional appeal, and highlighting benefits play a major role.
Tom challenges Jay
The Great Gatsby by F. Scott Fitzgerald (1925). In The Great Gatsby, Tom Buchanan, a man of privilege and power, confronts Jay Gatsby about his business dealings and relationship with Daisy. Tom challenges Gatsby to admit that his wealth is acquired through criminal means, asserting his dominance through aggressive, confrontational tactics.
Tom uses intimidation, personal attacks, and moral superiority to destabilize Gatsby and assert control over Daisy. He frames the interaction as a power play, showing how negotiation in American culture can be as much about positioning oneself as it is about the actual deal. The focus on personal leverage, assertiveness, and direct confrontation exemplifies the American approach to negotiation, where outcomes and power dynamics take precedence over decorum or structure.
personal influence
In Mad Men (2007-15), Don Draper exemplifies the American negotiation style in a scene where he attempts to secure a lucrative account with Heinz. Draper employs charm, confidence, and assertive language to pitch a new advertising campaign, positioning himself as the creative visionary Heinz needs. The scene is a masterclass in using personal influence and persuasive rhetoric to win over skeptical clients. Draper’s negotiation tactic is less about structure and more about emotional appeal, aligning with the American focus on persuasion and charisma.
Treaty of Paris (1783)
Benjamin Franklin played a pivotal role in negotiating the Treaty of Paris, which ended the American Revolutionary War. His charm, diplomacy, and strategic use of alliances were key to securing favorable terms from Britain. Franklin emphasized common interests over conflicts, demonstrating a patient, persuasive, and strategic approach to negotiation.
“Erst die Arbeit, dann das Vergnügen”
First work, then pleasure. In German negotiation logic, factual clarification comes first. Small talk and personal relationships play a secondary role. Only when the work is done can you move on to relationship building.
Sachlichkeit
The German term Sachlichkeit conveys the concept of objectivity; focus strictly on the matter, not the people involved. It is culturally significant because emotions are seen as inappropriate in decision-making and negotiations; facts come first.