Decision-Making – Page 7 – understand-culture

Public Apologies

In America, celebrities are often considered suppliers, and their fans customers. Anytime celebrities make mistakes or behave in ways which don’t meet their fans’ expectations, they are expected to immediately issue formal apologies. Some of the more recent examples include:

Lance Armstrong – issued a public apology after admitting to using drugs to win the Tour de France seven times. Justin Bieber – issued a public apology after a video surfaced, in which the pop star told a racist joke. Reese Witherspoon – issued a public apology after being arrested for disorderly conduct.

Scope Creep

Scope creep is when a task or project grows beyond its original intent, requiring more people, time and money than originally planned. It is typically a result of poor task definition, change control or internal communication. A precisely defined decision limits scope creep.

Scope: The extent of the area or subject matter that something deals with or to which it is relevant; the opportunity or possibility to do or deal with something.

Creep: To move slowly and carefully, especially in order to avoid being heard or noticed; moving very slowly at a steady pace; occur or develop gradually and almost imperceptibly; increase slowly but steadily in number or amount. Old English crēopan, meaning to “move with the body close to the ground”. Of Germanic origin; related to Dutch kruipen.

According to Economic Recovery Measures, Financial Rescues Have Only Temporary Impact by Kathy Ruffing and James R. Horney from the Center on Budget and Policy Priorities, the Bush-era tax cuts and its extension during the Obama presidency, in addition to the deficit-financed wars in Iraq and Afghanistan, account for “almost half of the $18 trillion in debt that, under current policies, the nation will owe by 2019.” Deficit-creep.

On the same page

The first step an American supplier will take is to gain a deep understanding of the customer‘s needs. Because these aren’t always so concrete, they must also try to identify the perceived needs. The relationship with the customer should be highly collaborative on all levels, from the beginning to the end.

The American supplier, vendor, consultant, constantly strives to make sure that they are “on the same page” with the client. In fact, they work literally side-by-side with the client, going to the client’s place of work and completely adjusting their schedule. They maintain continuous dialogue throughout the process so that they always understand the client’s needs and desires, especially as they change.

This includes knowledge-transfer agreements, which detail when the customer will be able to do something on his own, without supplier assistance, so that he begins to take over the process.

Results: Because the customer exerts such a certain level of control over the external expert (the how as well as the what), the expert is held accountable exclusively for the work dictated (ordered) by the customer. How the results might affect related areas within the client company remains the responsibility of the customer. Responsibility cannot exceed scope of work.

Information: For this collaborative effort to function effectively a high level of communication between customer and supplier is necessary. Information flow is guaranteed via short-term feedback between the customer and the supplier during the entire business relationship. This allow customers to modify their requests depending on changing situations.

He who hesitates

“He who hesitates is lost.” Delaying action can lead to missed opportunities or failure.

“Ok, let’s go”

D-Day Landings (June 6, 1944). General Dwight D. Eisenhower’s decision to launch the Allied invasion of Normandy was made under immense pressure, with weather and intelligence uncertainties. Despite imperfect information, Eisenhower famously gave the go-ahead with the words “OK, let’s go,” understanding that waiting for perfect conditions could mean missing the opportunity entirely. The bold, timely decision was crucial to the success of the operation and is often cited as a defining example of American decisiveness and willingness to act quickly.

The Louisiana Purchase (1803)

The Louisiana Purchase (1803). President Thomas Jefferson authorized the purchase of the Louisiana Territory from France in a remarkably short period, despite constitutional uncertainties and lack of time for full deliberation. The decision to act quickly doubled the size of the United States and is celebrated as a bold, pragmatic move-valuing speed and opportunity over perfect legal clarity.

Manifest Destiny

Manifest Destiny and the Mexican-American War (1846–1848). President James K. Polk’s administration pursued rapid territorial expansion under the banner of “Manifest Destiny.” Polk pressed for quick action in diplomatic and military disputes, favoring decisive moves to secure territory rather than protracted negotiations. This approach led to the swift annexation of vast western lands, reflecting the American preference for speed and adaptability in decision-making.

No Surprises

Germans like to receive nicely wrapped presents. At the same time they are no fans of surprises. Not even at Christmas or on birthdays. On the contrary, they really do prefer to know in advance what is in the package.

They do their research before they make even everyday purchases. Which product is the right one? Have they had any negative experiences with it? What are the alternatives? How much more or less expensive is the alternative?

This is why the German consumer often asks the salesperson if the product can be returned. They seldom feel sure that what they buy is exactly what they need.

Germans, for example, never plan a vacation without doing intensive research, unless of course they are returning to a well-known destination, which many of them do in order to reduce the risk of disappointment.

85 billion Euros a year, that is the amount German spend on travel – the highest in the world. Nonetheless, they most likely do the most research before deciding. Numerous websites are looked at, comments good and bad are read critically, photos from the vacation destinations compared, maps surveyed, travel guides studied carefully, friends and acquaintances asked.

Then finally the decision is made, the trip is booked. The research has just begun, however. What‘s the use of booking a trip if you don’t plan well what you‘ll do during it? Climate. Transportation. Sightseeing. Shopping. Shop hours. Restaurants and prices. Day-trips. Health care should anyone get sick or injured. Front loading.

Avoid gut-based decisions

When it comes to decision making Germans expect one to describe the process, methods and tools employed to do the analysis. Germans seek scientific objectivity and avoid “gut-based” approaches to making decisions. From their point of view, the results of analysis are only as good, as reliable, as convincing, as the process/method/tools you used to arrive at them.

Resource Comparison

If America represents a society of excess, then Germany can be viewed as representing one which may not have deficits, but knows its limits.

The U.S. has 15x as much natural gas, 5x as much crude oil, 4x as much coal, and 5x as many renewable water resources. And the list goes on.

In the year 2000, the annual use of gasoline per capita in the USA was 1,633 liters versus just 450 in Germany, electricity use was 13,672 versus 6,680 kwh.

As far as space is concerned, the numbers grow incomperable. With its 9.63 million km², the U.S. is 27x larger than Germany with its 357,000 km².

The state of Texas alone is nearly twice as large, having 678,000 km², California with 411,000 km² and Montana 381,000 km². My home state of Pennsylvania is already 1/3 the size of Germany with its 117,000 km².

All of this impacts the population density. In Germany, an average population density per km² is 231, in Northrhine-Westphalia, the most populous state, that number more than doubles to 530.

In the U.S., the figure lies at a mere 31. But let us examine the development o fthis number over the past 200 years: in 1800, there were 2.5 people per km², in 1850 3,5/km², 1900 8,0/km², and by 1950 still only 17 persons per km².