Timotheus Höttges

In a May 2015 article Deutsche Telekom CEO Timotheus Höttges was asked what his biggest management mistake had been thusfar in his career. 

Höttges responded that in his days as the head of T-Mobile Germany back at the beginning of the 2000s, he was very motivated and came up with at least one new idea every day of the week. 

He admitted to demanding too much of the managers and employees. In doing so he overwhelmed the entire company. Höttges said that he had learned over the years. Today he focuses only on what has been agreed upon. Even if he has ten other good ideas.

choices and consequences

Johann Wolfgang von Goethe – Faust. In Faust, the protagonist’s journey is marked by deep introspection and a long process of weighing choices and consequences. Goethe’s narrative emphasizes the importance of reflection and patience before making life-altering decisions, warning against impulsive actions and highlighting the value of allowing time for understanding and wisdom to develop.

Geduld

Hastig: hasty, impatient: To act rashly without having considered the consequences; unsettled, jumpy, nervous.

Eile mit Weile translates roughly “take your time when moving quickly”. The Germans believe that good work can be completed sooner by taking your time, working thoroughly, avoiding mistakes whose correction will require more time. ‘Eile mit Weile’ is for the Germans not a contradiction in terms but a proven approach.

Another common figure of speech in German is ‘mit dem Kopf durch die Wand’, literally to try to go through the wall with your head. It signals a lack of sophistication, of imagination, of the ability to navigate around barriers. Those who attempt ‘mit dem Kopf durch die Wand’ are seen as stubborn, unreflective, rough, intellectually lazy. These are not compliments in the German culture.

Geduld: patience; to bear, to carry; calm and self-controlled acceptance of something which is uncomfortable or could take a long time. Geduld – patience – is required especially in professions whose results come at a much later time. Geduld is also required when work involves much trial and error.

Vorbereiten: to prepare: to orient oneself to something; to make oneself capable; to complete necessary work ahead of time, in anticipation of; to prepare or develop oneself.

Germans plan. They place great value on preparation. ‘Was man im Kopf nicht hat, muss man in den Füssen haben’ translates roughly as “What one doesn‘t have in their head, they need to have in their feet”, meaning those who are unprepared have to hustle here and there in order to complete their tasks.

Being unprepared slows down the work of the other colleagues, threatens the execution of the overall plan, forces a rescheduling of work results. Germans feel very uncomfortable when a plan is poorly executed.

Before a German begins a specific task the tools have been laid out, the job description and requirements have been thoroughly read, all the necessary pieces have been assembled, the work plan is pinned on the wall above the workbench, so to speak. The work is then completed in a timely fashion and with an eye on quality.

This is the approach of a master artisan in his shop, of a German Hausfrau in the kitchen, of a German professor at the university. Rarely does that professor need to scurry back to his office in order to get a certain book or paper. Disorganization is a sign of being unzuverläßig, unreliable. What was he thinking that he forgot the book? Is he really serious about his work? How reliable is someone who doesn’t prepare their work?

Business failure is Personal Failure

The Handelsblatt Global Edition from April 23, 2015 reported: Philipp Gloeckler’s business idea was a failure, and he doesn’t mind admitting it. He had what he thought was the perfect concept, an impeccable business plan and great press coverage. Yet, his app, Whyownit, was a disaster.

This is how he found himself at the F***UpNight event in Berlin, a get-together where failed start-up entrepreneurs pick through the bones of their mistakes in the hope that they can do better next time.

“Business failure is often equated to personal failure in this country,” said Rolf Sternberg, a researcher at Leibniz University in Hanover, who recently co-authored a study on young entrepreneurs. “We would win a lot if we would accept failure as a new chance,” he added.

Other than SAP, the software giant founded in 1972, no German tech company has made it onto the global stage. Instead German entrepreneurs are better known for their pursuit of perfection, and finding success within established structures, such as the car industry.

“I am convinced we need to talk about mistakes,” said Béa Beste, whose toy app, which allowed users to subscribe to a toy delivery service for kids, collapsed with the loss of all her investor’s capital as well as her own €300,000 ($322,000). “The worst mistake is being afraid of mistakes,” Ms. Beste said.

Venture capital is scarce in Germany’s risk-averse, conservative economy, so entrepreneurs usually turn to bank loans for funding. But if their business fails and debts are called in, they must go through a lengthy insolvency process which can demand up to six years of “good conduct” before the slate is wiped clean.

Root Cause Analysis

Root cause analysis is a problem solving method which identifies the original cause of error, as opposed to simply addressing the symptoms.

Root cause analysis is critical in those areas in Germany where sustainability is important, where seemingly minor mistakes can lead to major damage, where error occurs time and again, especially in technical areas. Every type of quality analysis relies on root cause analysis.

If products are returned as defective, roots cause analysis is employed immediately. Each and every form of research and development works at the root level. Where more is required than treating symptoms, root cause analysis comes into play.

pause and reflect

Hermann Hesse – Siddhartha. The novel follows Siddhartha’s lifelong quest for enlightenment, during which he repeatedly pauses, reflects, and allows time to shape his decisions. Hesse’s narrative suggests that true wisdom and the right decisions come only with patience and the willingness to let things unfold naturally.

Spock. McCoy. Kirk.

In his blogpost Stoicism & Star Trek: Think like Spock – Act like Kirk Jen Farren at the University of Exeter writes:

„Gene Roddenberry (creator of Startrek) says that he deliberately: ‘Took the perfect person and divided him into three, the administrative courageous part in the Captain (Kirk), the logical part in the Science Officer (Spock) and the humanist part in the Doctor (McCoy).’“

Farren then quotes Stephen Fry: „You have the Captain in the middle, who is trying to balance both his humanity and his reason. And on his left shoulder, you have the appetitive, physical Dr. McCoy. And on his right shoulder you have Spock, who is all reason. And they are both flawed, because they don’t balance the two, and they’re at war with each other, McCoy is always having a go at Spock. And Kirk is in the middle, representing the perfect solution.“

Kirk tries to balance emotion and reason, but he never loses sight of taking action. His choices and actions make him take risks for the common welfare, even when the purely logical thing might be to do nothing. In the words of Captain Kirk himself: ‘Gentlemen, we’re debating in a vacuum. Let’s go get some answers.“

Intuition vs. Analysis

According to a report in the Journal of Organizational Behavior and Human Decision Processes by researchers from Boston College, George Mason University and Rice University: Intuition may be just as effective in decision-making as an analytical approach. And sometimes more efficient and effective, depending on the decision-maker’s level of expertise on the subject at hand.

“What we found demystifies a lot of the information out there that says intuition isn’t as effective as if you sat down and walked through an analytical approach.”

Testing intuition against analysis, the study found that people can trust their gut and rely on intuition when making a broad evaluation in an area where they have in-depth knowledge of the subject. As people move up in organizations, they’re often required to make judgments that may not be readily solved by rational analysis. 

Intuition has long been viewed as a less effective approach to critical reasoning when compared to the merits of analytical thinking. Yet as society and businesses place a greater emphasis on the speed and effectiveness of decision-making, the intuitive approach has been identified as an increasingly important tool.

Analytic decisions are great for breaking things down into smaller parts, which is necessary for a math problem. But intuition is about looking at patterns and wholes.

slow, reflective pace

In die Sonne schauen. (Sound of Falling, 2025). This film spans four generations of women living in the same farmhouse, depicting how decisions about family, identity, and survival unfold over decades. The film’s structure rewards viewers’ patience, mirroring the way its characters approach life’s major choices with deliberation and endurance. The narrative’s slow, reflective pace reinforces the idea that meaningful decisions are best made over time, not under pressure.

Frugal

Germans are very conservative with their resources. Waste is proof of poor and improper work, which has lost sight of what is important. This is why decision-making processes should incorporate a clear and well-defined plan for resource management.

The process of making a decision requires its own resources as well, (work, materials, time, etc.) and takes place in a context which is very much confined by the resources available, resources which must also be calculated into the process implementing the decision.

The German figure of speech ‘Not macht erfinderisch‘ – need makes one inventive – is a fitting: Being in need may lead one to become more creative and discover hidden connections, but it also enforces disciplined and effective use of available resources. These frugal tendencies strongly complement a process-oriented approach; both tendencies are different sides of the same coin.

A further important point of contrast becomes clear, when considering that the conservative use of resources also reflects a desire to keep things in balance. One doesn’t want to go rushing off in the wrong direction, ‘alles auf eine Karte setzen‘ – to bet it all on one card. Rather, one should always view important decisions within the economical context of labor and resources in its entirety. He or she who can ‘make more from less’ has successfully internalized this defensive principle.

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