Germany – Page 13 – understand-culture

Said and done

In general Germans place very high value on reliability. Colleagues who keep their word are considered to be treu (constant, faithful, loyal). A Ja from a reliable person means I really can count on that person.

Germans are particularly aware of the importance of this virtue in their culture. They expect commitments of any kind to be kept. Zuverlässigkeit ist Gold wert – reliability is as valuable as gold.

Ein Mann, ein Wort – one man (person), one word – is a sought-after character trait in Germany, in both the work environment and the private sphere. A quick, but not fully reliable, Ja is considered to be of low value.

Gesagt, getan – said and done. Germans expect words to be put into action. Versprochen ist versprochen und wird nicht gebrochen– promised is promised, and will not be broken. Germans are determined to keep their promises. Ein Ja ist ein Ja – a yes is a yes. Once said, it should be kept.

Pflicht

Pflicht means duty, obligation, liability, responsibility. Pflicht in Germany is a serious matter. Germans have a high level of Pflichtbewußtsein, literally duty-consciousness. Once they have made a commitment Germans feel obligated to meet it 100%. A Pflicht is like a contract.

Eigentum verpflichtet. With property come obligations. Adel verpflichtet. With nobility (gentry, wealth) come obligations. Wehrpflicht. Duty to serve in the armed forces. Rechte und Pflichten. Rights and obligations. Sich aus der Pflicht stehlen. To steal yourself out of responsibility. Jemanden in die Pflicht nehmen. To obligate someone. Pflichtfächer in Schule und Studium. Required courses in high school and university. Seine Pflicht verletzen. To breach your responsibility.

To be obligated. Rechte (rights) are things which are permitted. Pflichten (duties, obligations) are things which must be done. A German chancellor has not only Richtlinienkompetenz, literally guiding rules of authority or policy direction, she is also responsible for executing those policies.

German companies are not only obligated to pay their taxes. The automobile and chemical industries, for example, feel obligated to abide by voluntary environmental standards.

Employees obligate themselves legally to perform their work duties. Pupils and students obligate themselves to complete required courses and be tested in them.

Those professions which are viewed as important role models, such as medical physicians, civil servants and educators, have even a higher level of duty consciousness. Breaking their obligations is a sign not only of professional failure. It would damage their reputation.

For once you have obligated yourself, you cannot go back. Pflichtbewußtsein – duty consciousness – is the only way out.

Verkaufsscheu

Verkaufsscheu. Sales shy.

Companies with a monopoly are the only ones who don’t need sales and marketing. All others need to fight for new customers on a daily basis. In Germany, too. But Germans don’t feel comfortable knocking on doors, even less so following up on an initial contact if the first response was skeptical.

Follow-up means making that second or third call, writing that second or third email, reaching out again. What’s the problem? Germans don’t like pushing their product or service, especially if they sense that the other party may not be interested. Often Germans are too polite, too slow, not aggressive enough.

Perhaps this is related to Germans identifying themselves strongly with their work. They want to stand fully and totally behind what they do. Sales also involves uncertainty, unpredictability, and situations for which one cannot fully prepare. The interactions can be short, spontaneous, shallow. Germans prefer predictability and depth.

Ostpolitik and Inter-German Agreements (1970s)

During the era of Ostpolitik, several treaties and agreements were signed between West Germany and East Germany, as well as with other Eastern Bloc countries. These agreements, such as the Basic Treaty (1972), focused on normalization and were executed with the expectation that both parties would fulfill their commitments without constant follow-up, in line with the German value of reliability in agreements.

“They pay their bills“

The German newspaper, Die Welt, complimented the Chinese highly when it wrote that they pay for their Mercedes Benz automobiles on-time. Zahlungsmoral literally means payment morals.

Zuverlässigkeit is not only a human, but also a product characteristic. Germans expect dependability and durability, especially in technical areas. German power producers constantly stress the Zuverlässigkeit of their nuclear power plants.

Infrastructure in Germany is expected to have 100% Zuverlässigkeit. Brown- or blackouts of the electricity grids occur very rarely. The telephone network almost never fails. Lack of reliability in Germany quickly leads to protests by customers and citizens.

Tausend gute Taten machen keine schlechte gut. A thousand good deeds don‘t make up for one bad one. Wenn ich mich auf Dich verlasse, bin ich verlassen. To be dependent on you means to have been abandoned.

Unzuverlässigkeit is the opposite of Zuverlässigkeit. In the German context, to be labeled unreliable or undependable is a serious criticism, a flaw not easily removed. Unreliable people are not trusted, their reputation is damaged. It is the same for unreliable products.

If commitments are not met it is imperative to prove that external factors were the cause. Unzuverlässigkeit – unreliability – costs time and money and increases risk, which Germans do their best to keep at a minimum.

A German reporting from a state in the former Soviet Union: “The same problems keep repeating themselves. Aspects of important agreements are changed suddenly, which is not a problem as long as everyone is informed quickly. In team meetings we agree to a schedule, which shortly thereafter is not held to due to delays in the delivery of material, which had been ordered two weeks late. When we then contact other sources we find out that they are out of stock. Our work processes get written down, but within a month or two no one knows where they are or what they mean.”

Germans have great difficulty dealing with lack of reliability. Even with their own high standards do they have their problems. Compared to other countries, public transportation in Germany is very reliable. But not dependable enough for the Germans. The same goes for weather forecasts, an imprecise science. Not reliable.

“Communicate immediately!“

Germans expect to be informed immediately about any changes which impact the agreements they have entered into. From their perspective all agreements, large and small, involve interconnected activities among colleagues, including at times business partners and customers. A change in one area has immediate effect on the others, thus helping or hindering those colleagues in their work.

Although the majority of German work is based on time, they do not like to work on anything which will not be used. They expect to be informed as soon as possible about any changes to an agreement which affect their work. There is also the potential that they will suspect people of being political with important information. The sooner changes to an agreement are communicated to all parties, the better.

Figures of speech: Etwas ist zwecklos. Something is purpose-less. Ohne Sinn und Zweck. Without meaning and purpose. Für den Papierkorb arbeiten. Working for the trashcan.

Germans also strive to understand their work in the broader context, what impact their results have on those of other colleagues. They often say Alles hängt mit allem zusammen or everything is connected to everything else. If a colleague is on vacation, their tasks are divided up among a few other team members. Potential problems are discussed and prepared for beforehand. Responding to inquiries with the colleague is on vacation is a sign of incompetence and unprofessionalism.

Wilhelm Meister

Johann Wolfgang von Goethe’s Wilhelm Meister’s Apprenticeship frequently touches on the importance of trust, personal responsibility, and the expectation that promises and agreements are to be fulfilled without external enforcement. Characters are judged by their reliability and ability to deliver on commitments.

No news is bad news

No one likes cancellations or major modifications. Certainly not Germans. But they deal with them openly and quickly, making the necessary adjustments, including informing as soon as possible any and all people whose work is effected by the change. Colleagues who hear about cancellations, changes, or modifications late or via third parties feel insulted, and that their work has been degraded.

Particularly in German politics bad news is often communicated via the media. A politician who is failing or has become unpopular and is to be fired from their position might hear about it from the news media first. For them it is doubly hurtful. To inform people quickly is a sign of professionalism and respect for the other person. Delays are interpreted as tactical maneuvering, as a loss of trust.

Figures of speech: Einem Information aus der Nase ziehen. To pull information out of the other person’s nose. Wissen ist Macht. Knowledge is power. Information bunkern. To bunker or hoard information.

Angry shop owners. A brief article in a German regional newspaper. “Hardly any of the townsfolk are angry about the construction site. Traffic has to be redirected. Parking spaces have been reduced. The citizens of the town take it all in stride.

What makes them angry, however, is the lack of information communicated by the town government. Particularly the shop owners are angry whenever they are informed late about construction work done in their street. And some residents are irritated because they could not inform companies from out of town in time who are delivering furniture and such.“

Effi Briest

In Theodor Fontane Effi Briest the rigid adherence to social contracts and the consequences of breaking them are central. While not about business, the story reflects the broader German cultural expectation that agreements-whether social or professional-are binding and not subject to renegotiation or casual follow-up.

Das Boot

Das Boot (1981). Plot: This classic war film follows the crew of a German U-boat during World War II as they face life-and-death decisions in extreme conditions. The submarine’s captain and crew meticulously analyze every situation, weighing risks and gathering all available information before making critical decisions. Their survival depends on only committing to actions they are certain they can carry out.