words Archives - Page 53 of 64 - understand-culture

Der Weg ist das Ziel

Der Weg ist das Ziel. The path is the goal. Eastern thinking. Not Western. However, a figure of speech many Germans use, and an entry point into how they understand the importance of process, of how the work is done.

Prozesse. Processes. Garantie. Guaranty. Kein Werkzeug. Not a tool. Germans would say that a final product is only as good as the process which led to it. Process. how the work is done. And a process is only as good as the product it produces. Zwei Seiten einer Medaille. Two sides of the same coin. Processes. Not a tool.

If you work with Germans, you’ll know how intense and constant their focus is on how the work should be done. You’ll experience discussion after discussion, meeting after meeting, debate after debate. It can appear as if they are obsessed with process. All this at the expense of the user, of the internal or external customer. It can appear to threaten the very purpose, and success, of the activity.

But wait. When Germans engage about how the work is done, they are, in fact, talking about the customer, about how best to serve the customer. Two sides of the same coin. If you get the process right, you get the end product right. For the customer. In the German context, talking process is talking customer. The Germans may not use the term customer, or the term serve, or value. But this doesn’t mean that they are not focused on it.

For Germans true focus on the customer is focus on how to do the work right, correctly. The path is not the goal. In the West, the goal is the goal. The path gets you there. Chart that path carefully. Walk that path the right way. “The right way”, lots of room for discussion there.

proximity and dialogue

Power: Ability to act or produce an effect; legal or official authority, capacity, or right; possession of control, authority, or influence over others; a controlling group; physical might; mental or moral efficacy; political control or influence; the number of times as indicated by an exponent that a number occurs as a factor in a product; a source or means of supplying energy; the time rate at which work is done or energy emitted or transferred. From Anglo-French poer, pouer, from poer to be able, from Vulgar Latin *potēre, alteration of Latin posse potent.

Influence: An ethereal (other worldly) fluid held to flow from the stars and to affect the actions of humans; an emanation of spiritual or moral force; the act or power of producing an effect without apparent exertion of force or direct exercise of command; corrupt interference with authority for personal gain; the power or capacity of causing an effect in indirect or intangible ways. Latin influere to flow in.

Importance of sales/marketing: Americans place very high value on market- and customer-orientation. And orientation means listening to, understanding and interpreting, the needs of the customer. Meeting customer needs is the path to success.

Which means understanding and interpreting is the basis for making and delivering products and services. Understanding and interpreting requires proximity to and dialogue with customers. These are the primary functions of sales (account management) and marketing.

In its purest form, sales/marketing listens, interprets, then passes back into the organization to those responsible for the product/service portfolio. Who, in turn, pass back to colleagues in product development. Who, in turn, pass back to research and development.

From this perspective, everything flows from sales/marketing back into the organization. This puts sales/marketing in the lead.

Purpose of processes

Procedures, policies, guidelines, compliance, and other types of structure. In the end, however, most business cultures would agree that the purpose of processes and procedures is to structure how the work should be done, and allow for repeatability, consistency, and quality control.

Processes as a success factor: If asked which are the key success factors in any enterprise most Americans would name: market/customer orientation, innovation, speed, price, service. Seldom, if ever, would they cite internal business processes.

If American customers were asked which factors are key to them when choosing a product or service they would name, among others, value and service. Value is the relationship between quality and price. It would never occur to them to say the internal business processes of the company whose product or service they are purchasing (or workmanship).

In other words, although American companies have many processes and procedures, Americans are not inclined to believe that these will ensure success.

Standardization

The German Commission on Electronics and Information Technology is an independent, non-profit, national organization which standardizes practices in its industry.

The commission creates norms, sets standards for safety and represents Germany in several European and international norming bodies. Its work results are an integral part of German norms in the area of electronics.

The Association of German Engineers also sets standards, with over 2,000 by 2012. Voluntary experts manage the work and maintain close communications with German industry.

Abweichen

Duden, the German dictionary, defines abweichen as: to change direction; to be different, to differentiate.

Synonyms are: differ, deviate, vary, veer, depart, stray, drift, digress, swerve, aberrate. But also to be at variance, to go rogue.

Dienen

As is the case with many English terms, the Germans prefer to use the word service instead of dienen. The term dienen can be traced back to the 8th Century, when it meant runner, messenger, serf. Dienen in today‘s German means to serve, to be helpful, to be useful.

Dienen, however, also implies – and this is what Germans hear – subjugation, to place oneself below the person being served. Germans feel a loss of independence, personal sovereignty, autonomy, when dienen involves focus on the individual needs and wishes of the other person.

In such situations Germans sees themselves almost as slaves, as imprisoned, as unfree. They feel that their free will has been put on hold in order to serve the free will of the other. They no longer have the say over themselves.

Dienen, though, can have a positive meaning in the German context – namely when individuals freely choose to serve a common purpose, which is to the benefit of all, a greater good.

This all gives us a sense for why Germans avoid using the word dienen and instead prefer the English term service or the German-English combination Kundenservice, literally customer service. Germans have no problem subordinating their freedom when it comes to serving a purpose they believe in: Einer guten Sache dienen.

They do have a problem, however: serving exclusively the needs and desires of another individual. Such phrases as Ihr ergebener Diener, your loyal servant, or stets zu Diensten, at your service, have died out in Germany, and with these phrases the thinking behind them.

Servitium

Serve: The English term service implies graciousness, helpfulness and to a degree selflessness. To serve is to be humble. Serve stems from the Latin word servitium, which meant the condition of a slave. Service, at its roots, involves one person serving another or several. It is inherently personal.

The term service in the context of American business involves the notion of servitium: to respond to the needs of your customer, to serve that customer personally and individually. But service also anticipates compensation: payment, customer loyalty, growth of the business.

Service is both personal and commercial. They go hand-in-hand. Impersonal service seldom leads to commercial success. Personal service without fair compensation is servitude. And, indeed, some business relationships are so one-sided that the one serving feels more like a slave than a free person.

Personal: Of, relating to, or affecting a particular person; done in person without the intervention of another; carried on between individuals directly; relating to the person or body; relating to an individual or an individual’s character, conduct, motives, or private affairs often in an offensive manner; being rational and self-conscious; of, relating to, or constituting personal property; intended for private use or use by one person. From Latin persona.

Helpful: Of service or assistance, useful.

Selfless: Having no concern for self, unselfish.

Humble: Not proud or haughty, not arrogant or assertive; reflecting, expressing, or offered in a spirit of deference or submission; ranking low in a hierarchy or scale. From Latin humilis low, humble, from humus earth.

Consensus via Dialogue

Precisely because it is so important to Germans to work in an independent, self-managing way, and because they usually have a clear picture in their mind of what the end result should look like, it is critical that customer and supplier reach as high a level of consensus as possible about what is to be achieved and how. All too often, however, the supplier simply asks for an okay from the customer about certain details.

When the details of collaboration need to be worked out, then colleagues from both sides sit down together and discuss them. Germans strive to work in integrated ways, including work processes. German customers and suppliers do their best to work as partners.

To clarify details is to address the how, whether it be a technical matter, how a given process is interpreted and lived, or how the organization is structured. Germans place great importance on clarifying as many details upfront as possible. They want to anticipate possible problems. Participating in and contributing to this upfront clarification process is critical to the success of customer-supplier relationships in Germany.

Abstimmen. Clarify, decide on, together; to decide based on voting; to bring things together, harmonize, agree on; to co-decide, to discuss with another person; to listen carefully and consider the other point of view, then find a joint solution; to establish consensus together.

Critical Loyalty

Capable consultants not only provide good advice, but they also denken mit, think with. With the client about solutions, ideas, approaches to implementation. Therein lies the added value. That is why consultants are paid. Mitdenken, thinking with, however, also means thinking independently, including correcting or contradicting the customer.

A good consultant is not an order taker. Instead she knows when to challenge the customer, when to point out what is best for the customer, even when the customer does not recognize it, believe it or want to hear it.

Criticism and critique are in general positive in the German culture. To accept criticism, though, is not easy for anyone. Criticism can be interpreted as disloyalty, even though constructive criticism is in many ways the highest degree of loyalty. Criticism points out dangers, identifies ways to optimize, helps to make difficult decisions.

Germans are a direct people, including how they communicate criticism. But they also see it as their duty, as their responsibility, to point out to their colleagues, boss or customer what does not or will not work. Discreet conversations under four eyes which address critical issues is what capable consultants do. These conversations are a sign of loyalty and trust.

Kritische Loyalität. Literally critical loyalty, or loyalty which voices criticism, which address critical topics.

Rules

Gesetz. Law, passed by the government; legally binding directive; an inherent way of doing something, an order of things; an unchangeable set of relations in nature.

Verordnung. A directive set by a governmental body.

Anweisung. A command, order; a written document communicating what is to be done.

Richtlinie. A guideline; an indication, recommendation, suggestion of how one should behave, handle a certain situation.

Regel. Rule. Latin regula, a standard, a set of measures; an agreement about behaviour, for how to do something; how in general something is done.

Leitplanke. Literally a guard rail along a road or highway; a guideline.