Pitch

The American term Pitch conveys the concept of a persuasive presentation of one’s proposal. It is culturally significant because storytelling, emotional appeal, and highlighting benefits play a major role.

Gründlichkeit

The German term Gründlichkeit conveys the concept of thoroughness; addressing every detail carefully. It is culturally significant because being thorough shows professionalism and seriousness.

Definition of Plan

MerriamWebster online states four definitions for the term plan. Duden, the famous German dictionary, offers almost the exact same definitions. We’re interested in the second definition: “a detailed formulation of a program of action.”

1. A drawing or diagram drawn on a plane: such as a top or horizontal view of an object, a large-scale map of a small area.

2. A method for achieving an end, an often customary method of doing something, a detailed formulation of a program of action.

3. An orderly arrangement of parts of an overall design or objective.

4. A detailed program (as for payment or the provision of some service), i.e. pension plan.

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