“Strike while the iron is hot.” Take action at the right moment-don’t wait, or you might miss your chance.
time
“… enemy of the good”
“Don’t let the perfect be the enemy of the good.” It’s better to make a good decision quickly than to wait for a perfect one that may never come.
move fast
“Move fast and break things.” Innovate quickly, even if it means making mistakes along the way (popularized by Silicon Valley/startup culture).
Just do it
“Just do it.” Take action now; don’t overthink or hesitate (famously used by Nike).
He who hesitates
“He who hesitates is lost.” Delaying action can lead to missed opportunities or failure.
“Ok, let’s go”
D-Day Landings (June 6, 1944). General Dwight D. Eisenhower’s decision to launch the Allied invasion of Normandy was made under immense pressure, with weather and intelligence uncertainties. Despite imperfect information, Eisenhower famously gave the go-ahead with the words “OK, let’s go,” understanding that waiting for perfect conditions could mean missing the opportunity entirely. The bold, timely decision was crucial to the success of the operation and is often cited as a defining example of American decisiveness and willingness to act quickly.
Bonn Republic
Die Unbeugsamen (The Indomitables, 2021): This documentary tells the story of women in the Bonn Republic who had to fight persistently and patiently for their participation in democratic decision-making processes. Their long-term, unwavering commitment and refusal to be rushed by societal or political pressures exemplify the German belief that significant decisions require time, perseverance, and careful deliberation.
slow, reflective pace
In die Sonne schauen. (Sound of Falling, 2025). This film spans four generations of women living in the same farmhouse, depicting how decisions about family, identity, and survival unfold over decades. The film’s structure rewards viewers’ patience, mirroring the way its characters approach life’s major choices with deliberation and endurance. The narrative’s slow, reflective pace reinforces the idea that meaningful decisions are best made over time, not under pressure.