Problem vs. Opportunity

German Approach

For Germans a core competence is the ability to identify, analyze and solve complex problems. The key to success is problem-solving. In the German business context to be persuasive is to focus primarily on problems. Examples

American Approach

Americans strive to see problems as opportunities. Competent is that person able to recognize opportunities in difficult situations. In the American business context to be persuasive is to focus primarily on opportunities. Examples

American View

The German focus on the weak points of a given situation is understood by Americans as precisely that: seeing problems primarily as problems and consciously seeking them out. Instead of searching for the positive in a given situation, Germans are viewed as pessimistic, negative, under certain circumstances even as destructive.

German View

Interpreting a problem as an opportunity and acting too quickly signalizes to Germans an inability to recognize the seriousness of the situation and its dangers. Americans can come across to Germans as naive and impatient.

Advice to Germans

Remain problem-oriented. It is a German strength. But choose different words. Americans are capable of discerning between serious and less serious problems.

Establish more balance between German problem-orientation and American optimism. Not all problems have to be addressed or even solved, in order to move forward.

Advice to Americans

Reduce your natural American optimism. Show more attention to the potential downside of a given situation. Acknowledge problems as they are.

Address them directly and openly. Not all problems are challenges. Not every cloud has a silver lining. Do not fear being seen as negative and pessimistic by your German colleagues. 

Self-help

Americans pride themselves on being able to work through adversity, solve problems, have a positive and optimistic attitude. Americans believe in the power of motivation and self-motivation.

Self-help is deeply rooted in the American experience. Americans persuade by proposing how things can be done. “When life gives you lemons, make lemonade.”

Coined by Elbert Green Hubbard, an American writer, publisher, artist and philosopher who was one of the most influential forces in American business in the early 20th century.

“No problem“

Cultures which work closely together, at some point, come up with insider jokes about each other. An insider joke is one which just about everyone in the one culture immediately understands. Hopefully, the spirit of these jokes is friendly and good-natured. The Americans have theirs about the Germans. And the Germans have theirs about the Americans.

“No problem” isn’t even a joke, it’s a phrase. More is not necessary, for every German who has experience working with Americans knows what another German means when they speak it: That Americans are often quite naive about a problem, about its seriousness, impact, complexity (from the German perspective).

So when Americans substitute the term ‘opportunity’ for the word ‘problem’, Germans can become a bit nervous. For many problems offer little to no opportunities. They are simply problems. And they need to be dealt with.

Robber Barons

Robber Barons was the name given to exceptionally successful business people in America during the late 19th and early 20th century. Most of the Robber Barons came from humble backgrounds, and started businesses at times when many industries were beginning to grow substantially. 

Robber Barons were both admired as people who became rich and powerful, yet hated as monopolists who exploited their workers. In fact, these Barons were able to create such a large divide between rich and poor that Jay Gould, a gold and railroad Baron, once allegedly said “I can hire one-half of the working class to kill the other half.”

In 1890, the Sherman Anti-Trust Act was passed, the first law enacted to limit the exploitation scope of the Robber Barons’ business practies. The Sherman Act outlawed monopolies and anything which unreasonably restricted trade, such as price fixing. Over the following decades, more business regulations were enacted, bringing the reign of the Robber Barons slowly to an end.

“I have not yet begun to fight”

These were the words of Captain John Paul Jones, an American immigrant who volunteered for service in the Navy. During the American Revolution, he was ordered to sail to European waters where he was expected to attack British ships and seaports and generally create havoc.

In 1779, following Jones’ attack on the coast of Ireland, he sailed a squadron of five ships north around the tip of Scotland to a position near Northern England. There, he met a large merchant convoy that was escorted by two ships in the British navy (including the impressive 44-gun Serapis) and immediately gave chase.

[embedyt] https://www.youtube.com/watch?v=9s58mlY1R6k[/embedyt]

It wasn’t long before the British ships gained the advantage, and Jones’ flagship, the Bonhomme Richard took critical damage and began to sink. Seeing this, the British captain demanded Captain Jones’ surrender.

However, rather than surrender, Jones responded with his now famous words “I have not yet begun to fight.” After this, Jones and his crew increased the ferocity of their attack so much that, despite their inferior ships, inferior training, and initially inferior position, they ultimately won the battle.

“My only regret ….”

These were the last words of American Nathan Hale just before he was hanged as a spy during the American Revolution. Hale, a teacher, joined the fight in 1775, at the age of 20. He quickly rose to the rank of captain, and, while serving under General George Washington at the battle of Harlem Heights, volunteered to go on a spy mission.

Masquerading as a Dutch schoolteacher, Hale spent a week collecting information on the position of British troops. However, when Hale attempted to return to the American side, he was captured. Based on the information that Hale was carrying, he was quickly accused of spying and sentenced to die.

Faced with his approaching hanging, Hale chose to look at his fate as a positive opportunity to serve, rather than a negative problem which he had to overcome. Consequently, Nathan Hale was hanged on September 22, 1776, without having made any serious attempts to escape his death.

Opportunities in Problems

Americans recognize that problems are an inescapable part of life. Physicist Albert Einstein said that “in the middle of difficulty lies opportunity.” Americans, practical and optimistic, believe that  “every cloud has a silver lining,” that there’s a “light at the end of every tunnel.” They see a half-full glass which others view as half-empty.

Instead of dwelling on the problem as such, Americans quickly begin the search for opportunities hidden in a given problem. Difficult situations often require making difficult choices. To be persuasive is to demonstrate that you have searched for and identified an opportunity.

Forward Movement

In the United States, maintaining forward movement is critical to success. Americans purposely set high goals, hoping to “stretch” themselves. And although mistakes will be made, Americans see greater progress in learning from them than in setting modest goals. To be persuasive in the American context means to propose large steps forward and a vision of the future.

Americans say “Shoot for the moon. Even if you miss, you’ll land among the stars.” The 19th century philosopher Ralph Waldo Emerson wrote: “Once you make a decision, the universe conspires to make it happen.” Americans take action in order to make things happen.

understand-culture
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.