mobil. Magazine of the German Rail. December 2017. An interview with the actor Diane Krüger. Question: “Colleagues for your earlier years claim that you were extremely ambitious. Is it true?”
Krüger: “When I was a little girl my mother never said to me: ‘You’re the best, the greatest, the most beautiful’. Instead all she ever said was: ‘Work harder. You can do better.'”
In the American movie Jungle-2-Jungle, a prominent business leader goes to the jungle, and while there he sends a message to his employee to sell all of his coffee shares. However, his battery dies before he manages to confirm that he wants to sell the coffee.
His employee, unwilling to act without confirmation, doesn’t sell the shares, and much of the movie revolves around the two men attempting to sell the coffee shares that are quickly diminishing in value.
In the American movie Mars Attacks! there are two generals who advise the President of the United States. One, General Decker, is very opinionated and not shy about telling the President when he disagrees with something. The other, General Casey, only gives his opinion when asked, and then always tries to soften it considerably.
Consequently, when Martians first land on Earth, it is General Casey, not General Decker, who is chosen to greet the Martians and welcome them to the planet. As Casey prepares for his big moment, he says to his wife: “Didn’t I always tell you, honey, if I just stayed in place and never spoke up, good things are bound to happen.”
In the American movie Interstellar, when earth begins to become uninhabitable, 10 astronauts are sent through a wormhole to a group of planets orbiting a supermassive black hole. These astronauts are supposed to explore the planets to see if they are inhabitable or not.
However, when communicating their findings back to earth, they don’t transmit long lists of data. Instead, if the area they’ve explored could sustain human life, they simply activate the “thumbs up beacon.”
The book The Godfather was written by Mario Puzo and published in 1969. The story, which was later made into a trilogy of movies, focuses largely on the business and personal lives of an Italian mafia family living in New York. Some of the most famous quotes about the blending of business and personal include:
“Tom, don’t let anybody kid you. It’s all personal, every bit of business. Every piece of shit every man has to eat every day of his life is personal. They call it business. Ok. But it’s personal as hell.
You know where I learned that from? The Don. My old man. The Godfather. If a bolt of lightning hit a friend of his, the old man would take it personal. He took my going into the Marines personal. That’s what makes him great. The Great Don. He takes everything personal like God.
He knows every feather that falls from the tail of a sparrow or however the hell it goes. Right? And you know something? Accidents don’t happen to people who take accidents as a personal insult.
He had long ago learned that society imposes insults that must be borne, comforted by the knowledge that in this world there comes a time when the most humble of men, if he keeps his eyes open, can take his revenge on the most powerful.
It was this knowledge that prevented the Don from losing the humility all his friends admired in him. When they come … they come at what you love. They made it personal when they shot Pop. It is not business, it’s personal.”
In the children’s book series, A Series of Unfortunate Events by Lemony Snicket (the pen name of American Daniel Handler), three recently orphaned children are initially placed in the custody of Mr. Poe, the banker who is in charge of the large fortune that they will inherit when Violet, the eldest, comes of age. Mr. Poe soon finds a distant relative who is willing to adopt the orphans, and the children move in with Count Olaf, their third/fourth cousin several times removed.
As it turns out, Count Olaf is not interested in raising the orphans, but only in stealing their parents’ fortune. After his first failed attempt to steal it, he has to go on the run to avoid the police, and the children are sent to live with a different relative.
Undeterred, Count Olaf will attempt to steal the orphans’ fortune multiple times over the course of the next several books, each time masquerading as a respectable member of the local community. In the first book, he is a count, in the second, he pretends to be a herpetological assistant, in the third, a retired captain, and so on.
Every time that the children discover one of Count Olaf’s disguises, they attempt to elicit the help of their legal guardian and/or the banker Mr. Poe. Even though the orphans point out mistakes in the count’s disguises, Count Olaf is so skilled at selling himself that the adults ignore the mistakes and contradictions in his product (his disguises) until they become extremely obvious.
At some point during the life of every American they hear the figure of speech: “You sell yourself first, then your product or service.” The presenter needs initially to get the audience to accept them as interesting, motivated, experienced, as a person with expertise, worth listening to.
This is Leonardo DiCaprio in the 2013 Martin Scorsese-film Wolf of Wall Street.
It is the initial hurdle the presenter needs to overcome, the first yes to be gained. The audience needs to be convinced of the messenger before being convinced by the message. Otherwise audiences ask themselves “If the presenter isn’t convinced of himself, why should I be convinced?”
In amazon.com there are 226 results when searching for “sell yourself first.” On YouTube 37,900 videos are found. The bookstore chain Barnes and Nobles sells 24 books related to “sell yourself first” with titles such as:
Invisible to Remarkable: In Today’s Job Market, You Need to Sell Yourself as ‘Talent’, Not Just Someone Looking for Work…, Good in a Room: How to Sell Yourself (and Your Ideas) and Win Over Any Audience…, or The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas—at Work and in Life.