The American term Pitch conveys the concept of a persuasive presentation of one’s proposal. It is culturally significant because storytelling, emotional appeal, and highlighting benefits play a major role.
impersonal vs. personal
Paris Peace Accords (1973)
Henry Kissinger orchestrated negotiations to end the Vietnam War, securing the Paris Peace Accords and receiving the Nobel Peace Prize. His approach was rooted in Realpolitik, leveraging strategic interests to achieve complex diplomatic goals.
chess match
The West Wing (1999-2006) presents a more politically nuanced depiction of negotiation in a scene where President Bartlet and his Chief of Staff, Leo McGarry, negotiate with congressional leaders over a contentious budget deal. Bartlet employs a strategic, results-driven approach, leveraging political capital and making calculated compromises to secure bipartisan support. The negotiation is framed as a chess match, with each side maneuvering strategically to secure key concessions. The scene illustrates the American emphasis on strategic negotiation as a means to achieve political objectives.
Dieselgate Scandal Negotiations (2015-2020)
The Volkswagen emissions scandal required negotiations with U.S. regulators, affected customers, and international stakeholders. Volkswagen initially denied wrongdoing, focusing on legal defenses and technical justifications, reflecting a fact-based, document-oriented approach. Once the evidence became overwhelming, the strategy shifted to a structured, controlled negotiation process, involving extensive documentation, legal settlements, and financial compensation agreements.
Civil Rights Negotiations (1950s-1960s)
Martin Luther King Jr. negotiated numerous agreements with local and federal governments, emphasizing nonviolent resistance and moral persuasion. His approach was ethical, patient, and deeply focused on gaining moral authority, influencing public opinion as well as political leaders.
“Show him the money”
In Jerry Maguire, the negotiation between Jerry Maguire and Rod Tidwell encapsulates the American emphasis on assertiveness, personal branding, and relationship-building in business deals. Jerry, a sports agent, tries to persuade Rod, a professional football player, to sign with him by promising to ‘show him the money.’ The negotiation is characterized by emotional appeals, personal connection, and assertive, results-oriented language. Unlike more structured, logic-driven approaches, the scene underscores the importance of charisma and personality in American-style negotiation.
“Call a child by its name”
Man muss das Kind beim Namen nennen. Literally to call a child by its name. Or, you have to call a spade a spade. Directness is highly valued in German negotiation culture. Unclear wording and vague statements are considered unprofessional. Instead, people expect you to clearly identify problems.
“Erst die Arbeit, dann das Vergnügen”
First work, then pleasure. In German negotiation logic, factual clarification comes first. Small talk and personal relationships play a secondary role. Only when the work is done can you move on to relationship building.
“Call the shots”
“Call the shots.” To be in charge and make the decisions. This expression highlights the emphasis on authority and decision-making power in American negotiation dynamics.
Impersonal vs. Personal
The Germans separate the personal from the professional. Appealing to emotions during negotiations is considered to be both unprofessional and manipulative.