figures of speech Archives - Page 8 of 18

Avoid using I

The Germans avoid using the word I. Whether in letters, postcards or emails, a sentence should never begin with I. Germans prefer to use either indirect speech or the passive form.

Especially common in German is the use of the word man or one. Germans believe that they should not speak too much about, or directly refer to themselves. To place yourself in the middle of attention is considered to be self-centered, not objective, and therefore not persuasive.

There is a German figure of speech: Der Esel nennt sich immer zuerst, literally meaning the donkey always names itself first. German children are taught to say: Hans und ich … instead of Ich und Hans. Hans and I, instead of I and Hans.

German schools teach their pupils to remain analytical, objective and to leave themselves as individuals out of the discussion. Textbooks explicitly avoid the word Ich, instead recommending: “The logical conclusion follows, that …”. Or “From based on the presented arguments, one could draw the conclusion, that …”. Or “It should be noted, that …”.

“Thought too short!“

If a German wants to discredit the statements made by another person, he can say (among other things): Das ist von Ihnen zu kurz gedacht! – literally that was “thought too short”, meaning that was not (fully) thought through.

That kind of criticism is damaging even if it is not backed up by specific points. For it accuses the other party of not having considered all possible factors in a given situation, in a decision made, in an action taken. The person criticized did not adequately analyze the situation, did not take a systematisch approach.

That certain (unimportant) factors should be ignored is not relevant to the critique. The criticism sticks: the other person didn’t consider the connections and interdependencies.

Turned on its head

The Germans are criticized for “thinking things to death”, for overanalyzing. Deep analysis has a long and honored tradition in Germany, however. Karl Marx and Friedrich Engels, just as one example, wanted to turn Hegel’s philosophy “on its head.”

It is the goal of all great thinkers to explain reality as it is, and not the other way around, to force reality into their theories. All new situations and phenomena should be explainable, at a minimum placed in some logical perspective.

Thinking in systems, in connections and in mutual interdependencies is a red thread (a constant theme) in German philosophy, from Kant to Hegel to Max Weber on to Karl Popper and others of today. It is stressed in schools and universities in all subject areas.

Sich bewähren

sich bewähren means to prove one‘s worth or value, to be reliable, to have worked. From Middle High German meaning to turn out to be true, right, correct.

In Germany there is no higher testament to quality than something which has proven itself over time. Das hat sich bewährt, that has proven itself, is very persuasive to German ears. Over generations, decades, even centuries. Solid, known, established, predictable, tested.

In German literature and movies, the harking back to family, tradition, home region is a constant theme. The ideal, idyllic world is to be protected against the corrupting forces of modernity.

German companies, time and again, advertise their solidity, quality, reliability by stating their longevity and tradition: Established 1885. Above the entrance doors of German Fachwerkäuser – half-timbered houses traditional in the Middle Ages, also called gingerbread houses – one can read Erbaut 1375.

Schwachstellenanalytiker

Germans, especially those in technical fields, are born Schwachstellenanalytiker or weak point analysts. They actively seek out gaps, contradictions, imperfections. Problem erkannt, Gefahr gebannt – a German figure of speech – translates literally into “problem recognized, danger averted.”

The quality assurance departments in German companies test product prototypes against demanding, systematic standards, searching for any and all types of imperfections. German perfectionism is reflected in their stringent consumer protection laws, making companies liable for problems caused by their products.

Of Ducks and Salespeople

“We’re like ducks. We’re not good at either swimming or flying.” This was the response of a graduate student in Wirtschaftsingenieurwesens – a kind of combination of business and engineering, each of them in the lighter form – when asked what subject material her studies involved.

The duck metaphor reveals a conflict in German companies. Those working in sales & marketing are still looked down upon a bit as people who go from door-to-door selling a product (vacuum cleaners is the cliché) which they have neither developed nor manufactured. Even more, colleagues in sales & marketing often feel unfairly blamed when the company does not perform well.

Prestige in the German economy still goes to those who invent, develop and make physical products. Engineers and artisans are among the most highly respected disciplines.

The results of their work can be seen, held, put to work, and depending on their sophistication even marveled at. Whereas the success of capable sales & marketing people can be seen only in dry, impersonal numbers.

In addition, almost all professionals in sales & marketing transitioned into that discipline from another one, perhaps even from engineering. In fact, Germany doesn’t have a traditional Berufsgruppe – occupation category – for sales. There is no guild going back to the Middle Ages as there are for almost all other technical occupations. Thus the duck-metaphor. Neither fish nor fowl.

Nonetheless, the importance of the work “ducks” perform continues to increase in today’s global economy, where quality and technical prowess alone are not enough to sell a product.

Hair in the Soup

“The hair in the soup” is a German figure of speech which describes well German Problembewusstsein – literally: problem-consciousness. “To look for a hair in the soup” goes even further, describing the strong German inclination to look for problems even in areas where they are not likely to exist.

Intuition

Intuition. Latin intuitio: immediate understanding, recognition, seeing; to understand a situation, problem, dilemma immediately and without discussion or reflection. “Dein Verlangen nach Intuition blockiert den natürlichen Fluss der Wahrnehmung.” Your desire to be intuitive blocks the natural flow of perception. (Irina Rauthmann, German writer)

“Intuition, sprunghafte Einsicht, deren Schritte nachzuholen sind.” Intuition, sudden and erratic understanding whose steps need to be retaken. (Dr. phil. Manfred Hinrich, German philosopher, professor, journalist, author of childrens books)

“Intuition ist der natürliche Gegenpol zur Konzentration – nutzen sollte man beides, jedes zu seiner Zeit.” Intuition is the natural opposite of concentration. Both should be used, but at the right time. (Rüdiger Keßler, German philosopher)

“Intuition ist Intelligenz mit überhöhter Geschwindigkeit.” Intuition is high speed intelligence. Unknown.

“Pie in the sky“

Jemandem das Blaue vom Himmel versprechen – to promise someone the blue of the heavens – is to promise the unreachable. It is an attempt to persuade via promises which have”weder Hand noch Fuss – neither hand nor foot.

To exaggerate, to paint a rosy picture of future developments is not in any way convincing to Germans. This might be one of the reasons why they are so sceptical about utopias of every kind.

Bringschuld

When persuading, Germans feel obligated to present the Gesamtbild, the full picture, all of the facts, the pretty as well as the less pretty, what works, what does not.

This is a Bringschuld, literally bring or deliver obligation. The German presenter does not wait until critical questions from the audience pull out or expose the weaknesses of an argument. In Germany it is a sign of competence, professionalism, honesty and integrity to reveal openly the weaknesses of what is being presented.

An attempt to conceal the weaknesses of an argument, offering, concept or solution leaves a German listener with only two possible explanations. The presenter either is not aware of the weaknesses, and is therefore not fully competent, or the presenter is indeed aware but trying to conceal the weaknesses, and therefore dishonest.

Either way the presenter will not persuade the German listener. And worse, the presenter‘s credibility has been damaged severely.