books – Page 2 – understand-culture

“in the same light as a machine”

In his 1893 book The Distribution of Wealth economist John R. Commons used the term human resource. The term was then used in the 1910s and 1920s. Workers were seen as a type of capital asset. E.W. Bakke revived “human resources” in its modern form was in 1958. Adam Smith defined human capital as follows:

“The acquisition of such talents, by the maintenance of the acquirer during his education, study, or apprenticeship, always costs a real expense, which is a capital fixed and realized, as it were, in his person. The improved dexterity of a workman may be considered in the same light as a machine or instrument of trade which facilitates and abridges labor, and which, though it costs a certain expense, repays that expense with a profit.”

“… in the same light as a machine.”

Win Friends and Influence People

Dale Carnegie (1888-1955) was a lecturer, writer and developer of courses on self-improvement, salesmanship, public speaking, and interpersonal skills. His How to Win Friends and Influence People (1936) was a record-breaking bestseller which remains popular today.

His books and Dale Carnegie Training courses focus on building self-confidence, strengthening people and communication skills, as well as developing leadership traits. Carnegie believed that it is possible to change other people’s behavior by changing one’s own interaction with them.

How to Win Friends and Influence People is number 509 in Amazon.com’s top book list and has over 1,060 customer reviews on the website with 4.6 out of 5 stars rating.

Additionally, it is one of the top 20 “Best Sales Book” on Monster.com. Operating in over 75 countries, Dale Carnegie Training has been in business since 1912, with clients among the world’s most successful global companies.

Credible and intelligent

“If you care about being thought credible and intelligent, do not use complex language where simpler language will do. Couching familiar ideas in pretentious language is taken as a sign of poor intelligence and low credibility.” From Thinking, Fast and Slow. Daniel Kahneman, 2002 winner of the Nobel Prize for Economics.

Business Storytelling

Business Storytelling for Dummies. Author Karen Dietz. What does amazon(dot)com say about the book in order to promote it?

Learn to: translate data, facts, and figures into rich, captivating messages; harness the power of good storytelling to influence and motivate employees; effectively convey messages to buyers and funders; connect with your audience and drive your business to new heights; use storytelling to influence people and move them to action

Use stories to tap into their imaginations and translate sterile facts and stagnant case studies into exciting concepts they can identify with.

Future

When the search term future is keyed in on Amazon.com, 134,329 search results are generated. Some titles found from the search include the following: Future Perfect: The Case for Progress in a Networked Age by Steven Johnson, Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100 by Michio Kaku, The Price of Inequality: How Today’s Divided Society Endangers Our Future by Joseph E. Stiglitz, and The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau.

What is a deliverable?

In his What Is a Deliverable in Project Management?, Kermit Burley, of Demand Media, writes: „In project management, a deliverable is a product or service that is given to your client. A deliverable usually has a due date and is tangible, measurable and specific.

A deliverable can be given to either an external or internal customer and satisfies a milestone or due date that is created and produced in the project plan. A deliverable can be a software product, a design document, a training program or other asset that is required by the project plan.“

Books on advice-giving

When typing in „advice“ into amazon(dot)com – USA – roughly 140,000 books are listed. When inputting Ratgeber (literally advice-givers) into amazon(dot)de – Germany – about 640,000 books are listed.

There 320 million people in the U.S. In Germany there are 80 million. The American population is four times larger than the German. However, there are four times more books written in Germany on giving advice than in the U.S.

The Germans give advice and the Germans take advice.

Find Commonalities

In his book Influence: the Psychology of Persuasion, American psychology and marketing professor Robert Beno Cialdini lists likability as one of the 6 key principles of influence.

And a way to get people to like you, Cialdini argues, is to “rapidly seek out commonalities” with that person. Moreover, the connection doesn’t have to be unique or meaningful – a shared interest in sports or a similar vacation location are both sufficient to help make someone like you.

Small talk allows people to find commonalities quickly, and thus to have influence over each other right from the beginning.

Gift of gab

In his post on Forbes online – Six Reasons Small Talk Is Very Important and How To Get Better At It – Brett Nelson writes:

„Whether getting a job, working with colleagues, winning new clients, entertaining existing ones, all of it requires small talk. You better have the gift of gab.“

He then quotes from How To Get A Job On Wall Street, written by Scott Hoover, Associate Professor of Finance at Washington and Lee University: “In trying to generate business, the deal pitch is obviously critical. What is not so obvious is that simple, seemingly innocuous conversation with potential clients can be just as important. Companies want to hire people who can think on their feet.”

MerriamWebster defines gab as: to talk a lot in an informal way usually about things that are not important or serious; to talk in a rapid or thoughtless manner. First know use 1786. Synonyms: babble, blab, cackle, chatter, chat, jabber, rattle, run on, schmooze, talk, twitter.

Small Talk as Big Talk

Big talk can come in the shape of small talk. A seemingly insignificant conversation can involve important information. One person would like to address important, even sensitive, topics without addressing them directly.

The hope is that the other party will respond accordingly, thus enabling the conversation to transition from small to big talk. In some cases, however, it is the intent of the one party to gain valuable information without the other party aware that they are divulging it.