Win-win

Stephen Covey made it one of the seven habits in 1989 and the phrase became ordinary American business speech. The claim inside it is that a negotiation is a joint problem, and the vocabulary carried the claim into general use.

The closer

An American sales title and an American compliment. She’s a closer. The praise is for the ability to convert a conversation into an agreement, treated as a distinct capability from anything preceding it.

The dealmaker

An American occupational identity. Investment banking, mergers and acquisitions, sports representation, entertainment — all have a recognised role whose skill is bringing parties to agreement. The title is not a euphemism. It is on the business card.

Getting to Yes

Fisher and Ury published it in 1981, out of the Harvard Negotiation Project. It has sold millions of copies and its vocabulary — interests not positions, BATNA, objective criteria — is now ordinary American business language. A method for reaching agreement became a mass-market American bestseller.

understand-culture
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.