Processes Archives - Page 4 of 4

Pet Rocks

In 1975, Gary Dahl, a freelance copywriter, bought several smooth Mexican beach stones and began selling them in the United States as “pet rocks.” But what was initially meant as a joke soon became what Newsweek called “one of the most ridiculously successful marketing schemes ever.”

Within a few months, Dahl had sold over 1.5 million rocks. He was a guest on The Tonight Show, and at one point Gary was selling approximately 6,000 rocks per day.

The reason for his success was largely due to marketing: every pet rock came in a carrying case (with air holes), nestled on a bed of straw. Additionally, the purchase of a pet rock also bought its new owner a manual on the care, feeding, and house training of their new pet. Other factors, especially processes, were of very little importance in driving this pet trend.

Scientific Management

Frederick Taylor was an American engineer from Philadelphia whose studies in the early 20th century had great influence on American industrial processes. His Principles of Scientific Management focused process standardization, systematic training and the definition of roles and responsibilities. It led to the term Taylorism.

Amazon’s Assembly Line

Automation, surveillance, and scientific management, or Taylorism, in the digital age compares in uncanny ways to that of the factory era spoofed by Charlie Chaplin in his film Modern Times (1936), as Sheheryar Kaoosji, Executive Director of Warehouse Worker Resource Center, Ontario, California, suggests in his 2019 commentary.