Eric Schmidt – Google

The former Google CEO has reinvented himself as the prime liaison between Silicon Valley and the military-industrial complex.

General Thomas, who served in the 1991 gulf war and deployed many times to Afghanistan, spent the better part of a day showing Mr. Schmidt around Special Operations Command’s headquarters in Tampa, Fla. They scrutinized prototypes for a robotic exoskeleton suit and joined operational briefings, which Mr. Schmidt wanted to learn more about because he had recently begun advising the military on technology.

After the visit, as they rode in a Chevy Suburban toward an airport, the conversation turned to a form of artificial intelligence.

“You absolutely suck at machine learning,” Mr. Schmidt told General Thomas, the officer recalled. “If I got under your tent for a day, I could solve most of your problems.” General Thomas said he was so offended that he wanted to throw Mr. Schmidt out of the car, but refrained.

In an interview, Mr. Schmidt — by turns thoughtful, pedagogical and hubristic — said he had embarked on an effort to modernize the U.S. military because it was “stuck in software in the 1980s.”

Yes, Eric Schmidt is an American. But check out his last name. He is thoughtful, meaning intelligent. He is pedagogical, meaning can be pedantic. He is hubristic, meaning arrogant. Schmidt.

Too rude

Leon Lederman, the author of the book The God Particle (Higgs Boson) originally wanted to call it The Goddamn Particle because the particle was proving very difficult to find, but his publishers thought that this sounded too rude.

Higgs Boson is a particle which is largely responsible for the mass of subatomic particles. It took almost five decades after the particle was first postulated to find it, largely because of the high energy needed to produce it and how quickly it decays into smaller particles.

Oliver F.

A German. Consultant. Expertise in several areas. Primarily in change management. This guy is very experienced and very good. The following statement is on the landing page of his website:

“My great strength is putting my finger in the wound. And I consider it to be the right, effective, honest, professional thing to do. To say what I think. I enjoy pointing it out to people when the king is wearing no clothes, especially when his clothes are being praised by the people.

I do this with folks both at the top and the bottom in organizations. From C-Suite, to middle management, to colleagues in sales, all the way down to folks working on the factory line. In each case I do so in the language they speak and understand, and making sure that directness and truth take center stage.”

sachlich

Germans strive to be sachlich or objective, business-like, factual, to the point, matter of fact. To be sachlich means to focus on the matter while leaving emotions out. A sachlich report, critique, comment, argument, judgement. Sachlich also means to leave out superfluous or gratuitous language. To be sachlich is to get to the point.

“May God help me“

Martin Luther (1483-1546) – German, Catholic priest, Augustinian monk, professor of Theology – was the foremost driving force behind the Protestant Reformation, challenging fundamental teachings of the Church.

In April 1521 Luther was under intense pressure to recant his theological teachings before the Reichstag in Worms, an assembly of Germany’s worldly and religious leaders. Although there is no historical evidence of this, Luther is said to have responded with:

“I cannot and will not recant anything, since it is neither safe nor right to go against conscience. May God help me. Amen.”

Frank und frei

Honest

Honesty. Honorableness. Straightforwardness. Truthfulness. Candor. Directness. Fairness. Honesty is often confused with impoliteness.

In Faust II (1832) written by Johann Wolfgang von Goethe, Germany‘s greatest writer, Baccalaureus is criticized for being rude, rough, abrasive. He responds with: “Those who are polite in German are lying“.

Literal: In the truest sense of the word; without interpretation. “He literally took apart the automobile, piece by piece.“

Euphemism

A euphemism is a mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing: pre-owned car instead of a used car; sex worker instead of a prostitute; in between jobs instead of unemployed; senior citizen instead of old person; underserved neighborhood instead of impoverished neighborhood.

frank und frei

Literally frank and free, as in “Let me speak frankly and freely with you”. The term ‘frank’ is an age-old German word for free. The Franks were a Germanic tribe which successfully withstood the influence of tribes migrating from the Nordic countries into what is today’s northern Germany. Frank as a male first name was derived from Franko: a member of the Franks, meaning courageous, free.

Mr. German Man is direct

An American woman. Married to a German man. How her husband is very direct. And about how Americans learn to be indirect, especially when giving negative feedback.

Warning ! This woman is a youtuber. And an American on top. So, she is more than a bit animated. And frankly, she could have made her points in about two minutes instead of seven and a half.

Watch the first three minutes.

Say what you do. Do what you say.

“Say what you do and do what you say”, that’s the motto of German engineer, Norber Rudat. I think 99.9% of Germans would agree with it.

But wait, wouldn’t everyone, from every culture, agree with it? Perhaps. But are other cultures as literal about it? And I don’t mean literal-minded, but instead meaning something literally as they say it.

For example, do Americans always mean exactly what they say? And do they always say exactly what they mean? What about other cultures: China, France, India, Italy, Japan, Mexico?

Remembrance, Responsibility

A notable historical example of a German company successfully using neutral, performance-focused feedback is Daimler-Benz (now Mercedes-Benz Group) during its process of historical reappraisal after World War II. In the 1980s, Daimler-Benz became one of the first German companies to appoint an independent commission of experts to conduct a scientific and objective study of its activities during the Nazi era.

This approach was marked by a clear separation of personal feelings from professional responsibility, with the company focusing on facts, accountability, and measurable actions rather than emotional statements or personal blame. The findings led to formal reparations and the establishment of the industry foundation “Remembrance, Responsibility and Future,” involving over 6,500 German companies. The process and communication were characterized by a neutral, unemotional tone, focusing on performance (in this case, historical accountability and reparations) rather than personal sentiment.

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