Product – Page 2 – understand-culture

The Image of Exclusivity

In his May 12, 2015 article Taking the Fast Lane in the Handelsblatt Global Edition, Christian Schnell (schnell means fast in German) wrote about Porsche’s success in the U.S.

“Porsche keeps setting sales records in the United States, with double-digit percentage growth over four years. Of 190,000 Porsche’s sold last year, 47,000 were delivered to U.S. customers. The brand, part of the Volkswagen Group, has grown sales by double-digit figures for four years straight.”

Porsche is a niche player. It has a U.S. market share of only 0.4 percent. “It shouldn’t become much more than that to protect the car’s image of exclusivity, in Porsche’s view.”

“We have not set a figure as a target. Instead, we want to get a sense of how much we can expand the brand,” said Porsche-CEO Matthias Müller. “We’d rather sell a car less than one too many.”

Schnell noted: “At other companies, such elitist thinking has led to conflicts.” In 2014 the chief executive of Ferrari, Luca die Montezemolo, said he only wanted to build 7,000 cars per year. “The statement angered Sergio Marchionne, CEO of Ferrari’s parent company Fiat.” Not long thereafter, Montezemolo was out of a job.

It was an incident which the Porsche-CEO could not understand. “If Mr. Marchionne thinks he can turn Ferrari into a mass market brand I can only say: ‘A very warm welcome’.”

POSs

The book American Gods by Neil Gaiman, follows the adventures of a man called Shadow as he travels across America. At one point during his voyage, he finds himself stranded in the middle of the Wisconsin, attempting to rent or buy a car.

As it turns out, there is nowhere nearby for him to rent, so he has to settle for buying. In an attempt to find someone willing to sell him a car, he tries talking to a woman manning the till at a gas station:

“Car died a few miles down the road. It was a pieceashit if you’ll pardon my language,“ said Shadow.

‘Pee-Oh-Esses,’ she said. ‘Yup. That’s what my brother-in-law calls ’em. He buys and sells cars in a small way. He’ll call me up, say Mattie, I just sold another Pee-Oh-Ess. Say, maybe he’d be interested in your old car. For scrap or something.’”

Eventually, Shadow meets the brother-in-law, and although he has plenty of money with him, at this point in the story he only needs to drive about 500 miles, so he tries to buy the cheapest car that could take him the full way.

“The piece of shit he chose was a 1983 Chevy Nova, which he bought, with a full tank of gas, for four hundred and fifty dollars. It had almost a quarter of a million miles on the clock, and smelled faintly of bourbon, tobacco, and more strongly of something that might well have been bananas. He couldn’t tell what color it was, under the dirt and the snow. . . The piece of shit had a radio, but nothing happened when he turned it on.”

Nevertheless, despite the poor performance of the vehicle, Shadow was content with his purchase because it was cheap.

Mechanicians. Musicians. Metaphysicians.

“The Yankees, the first mechanicians in the world, are engineers – just as the Italians are musicians and the Germans metaphysicians – by right of birth. Nothing is more natural, therefore, than to perceive them applying their audacious ingenuity to the science of gunnery.” Jules Verne

Does Verne mean with gunnery the making of weapons? And does he mean with them the Yankees (Americans) or the Germans?

Verne (1828–1905) was a French novelist, poet, and playwrite best known for is adventure novels and his great influence on the literary genre of science fiction.

QIC Awards

Every year the American National Asphalt Pavement Association (NAPA) grants Quality in Construction (QIC) awards to any asphalt producer, paving contractor, and/or road owner in the United States who completes a project “that deliver(s) on the promise of high performance and drivability.“

In 2014, 205 projects were honored with a QIC Award, and of those 90 projects were singled out for their use for sustainable construction practices (such as using recycled materials). Some of the 2014 winning projects include:

Golden Gate Constructors of San Jose, California for work on the San Francisco International Airport. The company had to construct new taxiways to allow for installation of an engineered material arrestor system. Crews worked round the clock to produce a high quality pavement under budget and 30 days ahead of schedule, allowing an early reopening of the runways.

Everett Dykes Grassing Co. Inc. of Cochran, Georgia for work on SR 27 in Appling County. The project included milling, resurfacing, and shoulder rehabilitation, and through the use of careful paving techniques and careful quality control, the company produced a pavement that was 58 percent smoother than the previous road.

J.H. Rudolph & Co. Inc. of Evansville, Indiana for work on Evansville Regional Airport, which included rehabilitation, reconstruction and new construction work. Paving with multiple laydown techniques and employing strict quality control, J. H. Rudolph & Co. achieved a smooth pavement seven days ahead of schedule.

Earle Asphalt Co. of Farmingdale, New Jersey for work on SH 33 in Monmouth County. The project required the mill and overlay of both westbound and eastbound roads to achieve a 36.5 percent improvement in ride quality. Paving crews worked at night to limit traffic disruptions.

Malcolm Baldrige Award

This award was established in 1987 by the U.S. Congress in order to raise awareness of quality management and to recognize American companies that use successful quality management systems.

Initially, awards were only given in 3 categories: manufacturing, service businesses, and small businesses. However, in 1999 education and healthcare categories were added, and finally in 2007 a government and nonprofit category was added.

Up to 3 awards can be given in each category annually, and the U.S. Commerce Department’s National Institute of Standards and Technology manages the award. Recipients are chosen based on their performance in seven areas:

Leadership: How upper management leads the organization, and how the organization leads within the community.

Strategic planning: How the organization establishes and plans to implement strategic directions.

Customer and market focus: How the organization builds and maintains strong, lasting relationships with customers.

Measurement, analysis, and knowledge management: How the organization uses data to support key processes and manage performance.

Human resource focus: How the organization empowers and involves its workforce.

Process management: How the organization designs, manages and improves key processes.

Business/organizational performance results: How the organization performs in terms of customer satisfaction, finances, human resources, supplier and partner performance, operations, governance and social responsibility, and how the organization compares to its competitors.

Business Majors

Business has long been a cornerstone of American culture. The American Dream is typically associated with the ability to start with almost nothing, and through the virtues of business, to rise to great wealth and social stature.

Although the U.S. is no longer the country with the largest rate of social mobility in the world Americans still hold business savvy and an ability to rise in social stature in high prestige.

The most popular major for American university students is business, with approximately 22% of graduates. Science and engineering are the least popular majors, with approximately 5% of American students choosing engineering, and only 1.4% choosing physical sciences.

As a result of this business prestige, in every American engineer you’ll find a businessperson – someone who’s always looking to get the best for less, and will never consider quality without also considering the cost necessary to achieve it.

Not in Kansas anymore

In May of 2007, a grade 5 tornado (the highest possible) destroyed the town of Greensburg, Kansas, killing 13 people, injuring more than 60 others and flattening 95 percent of the town structures (while seriously damaging the other 5 percent). The tornado was estimated to be 1.7 miles (2.7 km) wide at its base, and traveled almost 22 miles (35 km). Wind from the twister was estimated at 205 mph (330 km/h).

In May of 2011, a grade 5 tornado ravaged the city of Joplin, Missouri. Although this tornado was only .75 miles at its base, and traveled 6 miles on the ground, it also had winds estimated at over 200 mph, and, because this tornado hit a city rather than a small town, it had far more devastating figures of destruction: 158 people died, over 1000 people were injured, and around 7,000 homes were destroyed (not including businesses and public buildings).

According to the NOAA (National Oceanic and Atmospheric Administration) an average of 1253 tornadoes occur in the United States every year. Although more common in “tornado alley” (the Midwest), tornados have been documented in every state in the U.S. After the United States, the country with the largest average number of annual cyclones is Canada, with around 100 twisters.

If there’s a relatively high probability that your home will be completely destroyed in a storm, then long-lasting won’t be one of your main concerns when buying it or having it built for you.

Familiarity breeds contempt

A New Broom Sweeps Clean – A fresh leader gets rid of the old and brings in new ideas and personnel. This term can be found in English as early as 1546 in John Heywood’s proverb collection.

Climb/jump on the Bandwagon – Join a growing movement in support of someone or something, often just as that movement appears to have become successful. This phrase developed after American politicians in the late 19^th century began using bandwagons when campaigning for office.

First known use: 1899 by President Theodore Roosevelt: “When I once became sure of one majority they tumbled over each other to get aboard the band wagon.”

Familiarity Breeds Contempt – The better you know someone, the more likely you are to find fault with them. First known use: 1386 in Chaucer’s “Tale of Melibee.”

The Grass is Always Greener on the Other Side – A different situation always seems better than your own. First known use: 1400s.

You Can’t Teach an Old Dog New Tricks – Old dogs (and people) learn less well than the young. Although this phrase primarily refers to people, not products, it nevertheless shows how Americans tend to view old things as outdated and unadaptable. First known use: John Fitzherbert’s 1534 “The Boke of Husbandry.”

Upgrades

There are a lot of American websites that describe ways to make use of old products after upgrading to newer models. If you type “creative ways to reuse things” into Google, you are met with over 20 million websites with such titles as “40 Awesome Ways to Reuse Old Stuff” and “534 Ways to Reuse Things You’d Normally Throw Away.” These sites have suggestions for reusing everything from bicycles to wrenches, and even to fruit peels.

Some of the suggestions listed on these websites include: Using an old bicycle as a sink stand. Turning an old cassette tape into a coin purse. Bending old wrenches into wall hooks. Cutting old credit cards into guitar picks. Turning an old suitcase into a chair. Grinding old egg shells to make sidewalk chalk.

Try anything once

The idea that people should try everything once is deeply ingrained in American thinking. In fact, Americans are so hesitant to choose a definite course of action without trying all of the alternatives, that Winston Churchill once said “You can always count on Americans to do the right thing – after they’ve tried everything else.”

Many famous Americans possessed of a try everything once spirit. American actress Mae West once said “I’ll try anything once, twice if I like it, three times to make sure.” In 1920, G.B. Manly offered to take American humorist Will Rogers on an airplane ride. After the ride, Rogers remarked: “Try anything once. Try some things oftener. When you goin’ again?”

American President Franklin D. Roosevelt also had the willingness to try anything – something which is now said to have greatly attributed to his ability to help America out of the Great Depression. FDR’s wife Eleanor once commented about him that “He recognized the difficulties and often said that, while he did not know the answer, he was completely confident that there was an answer and that one had to try until one either found it for himself or got it from someone else.”

Americans take a similar viewpoint towards products. They don’t want something that will last forever, but just long enough for them to try it, and see how it compares to other products that they’ve used. Then they want to move on to try another product.