American cinema consistently depicts negotiation as a fast-paced, high-stakes game where power dynamics, assertiveness, and quick decision-making take precedence over structure or logic. Characters employ aggressive tactics, persuasive language, and strategic leverage to achieve their objectives, reflecting a culture that values winning, individual success, and the art of the deal.
Louisiana Purchase (1803)
President Thomas Jefferson negotiated the purchase of the Louisiana Territory from France, doubling the size of the United States. Jefferson’s approach was bold and opportunistic, seizing the chance to secure valuable land at a low price. This negotiation illustrated America’s focus on pragmatic, outcome-driven deals and a willingness to act quickly to secure strategic advantages.
as circumstances change
Suits. This legal drama centers on contract negotiations, mergers, and business deals. Characters are in constant communication, often renegotiating or exiting agreements as circumstances change. The show highlights how American business culture values strategic flexibility and clear, actionable terms over deep contextual or relational commitments.
A valuable skill
American culture generally embraces negotiation as a sign of assertiveness and business acumen. Whether in business, consumer markets, or interpersonal dealings, negotiation is framed as a valuable skill rather than an undesirable or uncomfortable act. Literary characters, cinematic figures, and everyday expressions all highlight the cultural expectation that Americans should negotiate for the best possible outcome, reinforcing the idea that ‘everything is negotiable.’
cutthroat
In Suits (2011-2019), Harvey Specter, a top corporate lawyer, is known for his aggressive, cutthroat negotiation style. In one pivotal scene, Specter negotiates with a rival firm over a multi-million-dollar settlement. He uses intimidation, strategic leverage, and quick thinking to pressure the opposing lawyer into accepting unfavorable terms. Specter’s negotiation style is unapologetically assertive, framing the interaction as a zero-sum game where only one party can emerge victorious.
“Greed is good”
The movie Wall Street presents a quintessential depiction of high-stakes, aggressive American negotiation tactics through the character of Gordon Gekko. In a pivotal scene, Gekko confronts Bud Fox, instructing him on the art of the deal. Gekko uses assertive language, rapid decision-making, and financial incentives to manipulate Fox, emphasizing the mantra ‘Greed is good.’ The negotiation style is transactional, focused solely on maximizing personal gain without regard for ethical considerations.
laissez-faire capitalism
The American faith in market forces was solidified during the Gilded Age, a period characterized by rapid industrialization, economic expansion, and laissez-faire capitalism. Entrepreneurs like John D. Rockefeller and Andrew Carnegie amassed vast fortunes through aggressive pricing strategies, demonstrating that the market, not moral or ethical considerations, was the ultimate arbiter of value.
Gordon Gekko
In the classic film Wall Street (1987), Gordon Gekko’s character embodies the American negotiating ethos with the infamous phrase ‘Greed is good.’ His approach to business is unapologetically transactional, with aggressive negotiation tactics depicted as a sign of strength and success. Similarly, in ‘The Godfather’ (1972), Don Vito Corleone’s strategic deal-making showcases the cultural expectation of negotiating for the best possible outcome, regardless of the moral implications.
Don Corleone
In The Godfather (1972), Don Vito Corleone’s strategic deal-making showcases the cultural expectation of negotiating for the best possible outcome, regardless of the moral implications.
dark, ruthless
In The Grapes of Wrath by John Steinbeck (1939), the Joad family arrives in California during the Great Depression, seeking work. They encounter a contractor who offers them substandard wages, knowing they are desperate. The contractor leverages the Joads’ desperation to dictate the terms of employment, setting up a classic power imbalance. Despite the unfair terms, the Joads have no leverage to negotiate, highlighting the stark economic realities of the time. The focus on exploiting power dynamics, leveraging scarcity, and driving a hard bargain without regard for fairness reflects the darker, more ruthless side of American negotiation culture.