Efficient and inefficient

Many of the most popular brands of children’s toys in the U.S. are wooden toys manufactured by fairly small companies. Compared to mass-produced plastic toys from China, they are inefficient to produce and more expensive to ship. Quality and design is the focus, not speed or quantity.

American-made tools: The websites of popular American toolmakers such as Snap On and Craftsman include many statements about non-negotiable product quality and safety but make no mention of efficiency. Production of American products often maximizes quality and safety while giving much less attention to efficiency of production.

U.S. health care: The delivery of health care in the United States is perhaps the best example of disregard for efficiency in exchange for safe, high-quality output. According to a report from the Institute of Medicine, „about 30 percent of health spending in 2009 – roughly $750 billion – was wasted on unnecessary services, excessive administrative costs, fraud, and other problems.“

The reasons for this waste are complex, but the underlying logic is that in the health care sector (and in most other industries), Americans view a safe, comfortable, and positive output as the primary goal of their activities; therefore, efficiency is often ignored.

U.S. military: The U.S. military spends vast sums of money to achieve the strategic goals of the nation. For example, it costs the U.S. an estimated $1 million dollars to outfit a single soldier in Afghanistan for a year. The U.S. has spent more than $1 trillion dollars fighting wars in Iraq and Afghanistan since 2001. The key focus of military operation is achieving the strategic objective (or output); efficiency and costs are rarely discussed. If they are discussed, they are always secondary to achieving the mission.

Federal hiring process: President Obama signed a memorandum in February 2010 ordering the Office of Personnel Management to streamline the federal hiring process. Although implementing this order will vary across different agencies, the act symbolizes a concerted effort to add efficiency to what was previously an incredibly slow and ineffective process.

Hotel chains: Many companies cannot focus exclusively on output while neglecting efficiency. Hotel chains have started to encourage customers to conserve water (thereby increasing efficiency) by re-using towels and not changing linens every day. These campaigns are often marketed as „eco-friendly.“  They are aimed at lowering costs and increasing the company’s efficiency. The output must be of good and uniform quality, but if the company does not operate efficiently, then it will not be profitable.

Assembly line: With the assembly line Henry Ford revolutioned the automotive industry and the way products are produced in almost every industry. This new manufacturing process made building cars more efficient. Because of the increase in efficiency, the cost to produce a car went down and when production costs were lowered, so was the retail price of the cars. Today, almost all products – from faucets to airplanes – are produced in some form of assembly line.

Going on Operations

U.S. military leaders have a long tradition of showcasing themselves as both capable decision makers at the strategic level and capable soldiers at the tactical level. One famous example is a widely published photograph of General Douglas MacArthur charging through the ocean surf during a World War II beach landing in the Philippines. This scene depicts him as a leader who leads from the front.

Equally famous from World War II involved General Dwight Eisenhower, later U.S. President. On the eve of the D-Day invasion, Eisenhower went to meet with paratroopers of the 101st Airborne Division who would be leading the airborne assault.

In his book My Three Years with Eisenhower Captain Harry C. Butcher writes, “We saw hundreds of paratroopers with blackened and grotesque faces, packing up for the big hop and jump. Ike wandered through them, stepping over, packs, guns, and a variety of equipment such as only paratroop people can devise, chinning with this and that one. All were put at ease.“

A contemporary example of a strategic-level leader is General Stanley McChrystal. In June 2006 McChrystal’s team successfully hunted down Abu Mousab al-Zarqawi, one of the most wanted men in Iraq. McChrystal reportedly accompanied his men on the mission to retrieve al-Zarqawi’s body. He frequently accompanied soldiers under his leadership on operations.

Truman fires MacArthur

The History channel online describes well „perhaps the most famous civilian-military confrontation in the history of the United States.“

In April 1951 President Harry Truman fired General Douglas MacArthur. On April 11 Truman addressed the nation. He defended his overall policy in Korea. “It is right for us to be in Korea.” Nevertheless, he explained, it “would be wrong—tragically wrong—for us to take the initiative in extending the war… Our aim is to avoid the spread of the conflict.” 

MacArthur returned to the United States to a hero’s welcome. Parades were held in his honor, and he was asked to speak before Congress. Public opinion was strongly against Truman’s actions, but the president stuck to his decision without regret or apology. 

Eventually, the American people began to understand that his policies and recommendations might have led to a massively expanded war in Asia.

When not to obey

„Sir, the King of Prussia has made you an officer of the Prussian Army, so that you know when not to obey an order!“ Prince Friedrich Karl to a Major in the Prussian Army (1870)

„ … in those cases, in which the junior-officer comes to the conclusion that his commander is no longer in a position to judge the situation, and where his order has been rendered inadequate by events, it is the expressed responsibility and duty of that junior-officer to either redefine or ignore the order.“ Prussian officer training manual of 1906

MacArthur vs. Nimitz

During World War II, the two American military leaders in charge of operations in the Pacific could not have been more different in their personalities and leadership styles. Both General Douglas MacArthur and Admiral Chester Nimitz were in charge of two different sections of the Pacific, answering to no one but the Joint Chiefs of Staff. They both had incredible success, both in their individual and joint campaigns. Yet, only one of these men became an American celebrity, admired for his amazing leadership skills.

MacArthur was a showman, fond of strong gestures and motivating speeches. Occasionally accused of being a megalomaniac, Macarthur believed very strongly that the Pacific fleet should be united under his authority. He expected his officers to inform him about everything, and he expected his orders to be carried out precisely as he specified them. His opinions on his officers’ advice and reporting abilities are shown very clearly in two of his quotes:

“I realize that advice is worth what it costs – that is, nothing. Expect only five percent of an intelligence report to be accurate. The trick of a good commander is to isolate the five percent.”

On the other hand, Nimitz was said to be a team player, who relied on his staff’s expertise to successfully manage themselves and to provide useful advice when needed. Naval historian Robert Love wrote that Nimitz “had the ability to pick able subordinates and the courage to let them do their jobs without interference. He molded disparate personalities into an effective team.”

Nimitz was a German-Texan, born and raised in Fredericksburg, Texas.

Führen mit Auftrag – Requirements

Führen mit Auftrag – very loosely translated as leading by mission – is the foundational leadership principle in the German armed forces, and has been since the early 1800s. It has the following nine requirements.

1. Training: Führen mit Auftrag requires well-trained troops who ideally have been fighting together over a longer period of time. Soldiers should be viewed as masters of their craft. This includes not only expertise in using their weapons, but moreso their overall behaviour when in battle.

    2. Self-confidence and cohesion: The entire group must possess a high degree of self-confidence. Every member, from enlisted soldier to the highest ranking officer, must view themselves as an expert at what they do. The officers should be proud to lead such troops. They should identify themselves with their troops and not have an eye on their next promotion.

    3. Acceptance: Officers should accept soldiers who take different approaches as long as the overall goal is reached. Officers should not get too involved on the tactical level, thus allowing soldiers to develop their skills. Too early, too much involvement on the tactical level frustrates self-leading soldiers.

    4. Trust: Officers and soldiers need to trust each other. Officers cover for their soldiers when things go wrong. Mistakes are either not punished or at least not immediately. Common thinking and acting is critical. It is based on common training.

    5. Information: Detailed information is important, especially explaining the strategic thinking behind individual missions. Soldiers need to understand the big picture, the broader context in which they are operating. Officers take seriously input provided by the tactical level, thereby encouraging soldiers to think and act independently.

    6. Few orders: Commanding officers state only the mission, provide necessary resources and makes sure that participating organizations coordinate their activities. Everything else is left to the tactical level, which makes their own decisions about how to complete the mission. Leadership is decentralized.

    7. Motivation: Commanders at the front know best the strengths and weaknesses of their troops, and can best judge the situation. Allowing for independent decision making and action strengthens motivation and morale among the troops. They identify more closely with the overall mission, view themselves as subjects and not objects to be commanded here and there.

    8. Deviation from mission: If the situation on the ground has changed, it is expected of officers and their troops to make the necessary adjustments immediately, even without having informed their next level officer.

    9. Situation analysis: Officers and soldiers at all levels are expected to constantly reassess the situation. What is our overall mission? What are we expected to achieve? Has the situation changed in any way which requires of us to modify our approach? If so, in what way and when?

    Führen mit Auftrag – Elements

    Führen mit Auftrag – very loosely translated as leading by mission – is the foundational leadership principle in the German armed forces, and has been since the early 1800s. It has six key elements:

    1. Decision making: Those with the most expertise should be involved. The team analyzes the Auftrag (mission), the parameters of the situation, and the possible options to complete the mission. This is the basis for making the optimal decision and for maintaining motivation and morale within the team.

    2. The Auftrag describes the goal: The core task of military leadership is to issue well-defined Aufträge, missions. The focus is on defining the end state, not the specific action taken to reach it. Define the goal clearly, allow as much tactical freedom as possible. The path to the goal is best defined by those at the front. A clear Auftrag allows the tactical level to make necessary adjustments due to situational changes independent of their leadership.

    3. Context and boundary conditions: The Auftrag includes a description of the mission‘s boundary conditions. The tactical level needs to understand how its mission fits into the broader strategic picture. They should be informed and understand the strategic thinking two level above their own. This allows the tactical level to make independent decisions should next-level leadership not be reachable.

    4. Resources: Critical to mission completion is providing the tactical level with all necessary resources. Anything less is not only unfair, it threatens team morale and the mission itself. Capable commanders do their best to prevent a gap between mission and resources.

    5. Coordination of forces: If the Auftrag requires action by several units, disciplines, organizations, then it is critical to clarify lines of authority and of communication. Overlaps should be avoided, areas of integrated approaches well defined.

    6. Communications and reporting: Information flow needs to be set both on the tactical level and between the tactical and strategic levels. Progress reports are critical not only within military units, but also between the military and their civilian commanders.

    Powell Doctrine

    The Powell Doctrine, named after General Colin Powell, stresses exhausting all political, economic, and diplomatic means, before a nation should resort to military force.

    Powell has since expanded the doctrine, stating that when a nation is engaged in war, every resource and tool should be used to achieve decisive force against the enemy, minimizing American casualties and ending the conflict quickly by forcing the enemy to capitulate.

    Deploy. To extend a military unit especially in width; to place in battle formation or appropriate positions; to spread out, utilize, or arrange for a deliberate purpose. From French déployer, literally, to unfold.

    “I am not convinced!“

    Entschuldigen Sie, ich bin nicht überzeugt! – “Excuse me, I am not convinced!“ In 2003, at the International Security Conference in Munich, German Foreign Minister Joschka Fischer ended the debate against his American colleague Donald Rumsfeld with this reproachful outcry.

    But what had happened? Of what was Fischer not convinced? The debate was on the topic of aiding the intervention of U.S. military forces in Iraq. Rumsfeld wanted support from Germany, but the German government under the direction of Chancellor Schröder and Fischer strictly declined his request.

    At the conference, Rumsfeld was making one last attempt at getting the still-doubtful Germans on board with his agenda. Nevertheless, his reasoning that Iraq was working on weapons of mass destruction, supporting terrorist groups, and ignoring the UN, was not enough to convince the German side.

    The evidence was too scant, the intervention plans too poorly prepared, and the timing of the operation seemed badly selected. It would be better just to give diplomacy another chance, rather than send German soldiers into an adventure with an uncertain end and questionable justification.

    Presumably, Fischer (a former participant in the student protest movement of 1968) was drawing on more recent German history to strengthen his resolve in declining. And in this case, he now has history on his side; the Iraq war indeed evolved into just the disaster which he had always warned it would be.

    2003. The Munich Security Conference. Then German Foreign Minister Joschka Fischer challenges then U.S. Secretary of Defense, Donald Rumsfeld, “to make the case” for war in Iraq. Watch mins. 1:00 to 1:25, where Fischer speaks directly to Rumsfeld.

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