The waiver

American processes come with a documented path around them — a variance in a building code, an exception request in procurement, a waiver in a grant programme. The exception is not a failure of the process. It is part of the process, with its own form.

Relationship selling

An established American sales tradition holding that the relationship precedes the transaction and outlasts it. Entire sales organisations are structured around it — account managers who keep the same clients for years, whose job description is the relationship itself.

The standards body

The Deutsches Institut für Normung maintains tens of thousands of standards. DIN A4 is the famous one. Most of the rest govern things nobody outside the trade has heard of.

A standard is a problem somebody already solved, written down so that nobody solves it again. It is prevention in its most literal form: the mistake is designed out before the work begins.

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