Vorsprung durch Technik — advantage through technology — has been in use as a German advertising line since the 1970s and passed into English untranslated. The claim is that the lead comes from the engineering, not from the marketing.
Vorsprung durch Technik — advantage through technology — has been in use as a German advertising line since the 1970s and passed into English untranslated. The claim is that the lead comes from the engineering, not from the marketing.