USA – Page 2 – understand-culture

Food portions

It is well known that the United States is the land of plenty. According to the American Journal of Public Health, food portions have increased significantly since the 1970s. Additionally, research conducted by New York University shows that American food portions are much larger than those in Europe.

The more food consumed the larger the energy supply created. This larger energy supply can lead to obesity, a serious problem facing many Americans. However, since many studies analyze their data as correlations it is hard to make any judgments about the causation of the relationship of food portion size and obesity.

Popup surveys

A Call Center sends an email to a customer they just served, asking for quick feedback on that service. Websites have popups which give users a chance to respond immediately to what they like and don‘t like. Social networking sites like Facebook have their little thumbs up and down symbols on every page.

Political parties, as well as companies, are constantly asking voters, or consumers, what they like, don‘t like, how they feel, what‘s good bad, up down, right wrong, left right. Marketing in America is too a large degree understood as finding out what people want.

Americans selling something – products, services, political messages – want to know as much as they can about their target groups. Target. It‘s a sign of American customer-orientation. Or, from the perspective of other cultures, customer overorientation.

It is also a sign for the very strong inclination of Americans to quantify human behavior, to use statistics and measurements in order to understand it. Finally, it is a sign of how much Americans value, or take seriously, unreflected impressions and opinions given just after someone has experienced a product, service or an interaction.

„Excellent!”

In sports, positive feedback from your coach regarding your performance can be an important confidence booster. For professional athletes in the U.S. the way the media describes and pictures you can be almost as important to your career as your coach’s approval.

When listening to the commentator of a NBA game one will rarely hears an athlete’s performance described as fine or okay. Some people may think that this is an inflation of words such as excellent and great.

However, the use of such words may simply reflect the quality of the league. It is unclear were the cut off is when using superlatives and if the inflationary use of words such as great, amazing, or terrific has a negative effect on the American viewer of the game. The inflationary use of superlatives might also just be a way to express more optimistic and positive views of the world for which the Americans are known for.

Almost everyone gets an A

A comment by a German with extensive experience at the university level in the U.S.: “I think the real issue here is not how grades are officially classified but that there is a much stronger tendency of grade inflation in the US.

Almost everyone gets an A, whereas a B already feels like a failure even though it’s officially considered “good”.

Germans – at least at university level – are much more likely to give a student a C and think that she/he did a good job. When professors give a B they think the student’s paper is great. A basically means a professor could have written this.

Feedback frequency

German teams maintain long lines of communication. Feedback takes place in a formal setting, once or twice a year, according to the company‘s official internal process. Seldom do German team leads give team members spontaneous, informal feedback. Germans focus on the details of their work and less so on where they stand individually in the team at any given time.