The German Mittelstand

The Mittelstand is often described as the heart of Germany’s economy – and rightly so, given that mid-sized firms account for the largest share of the country’s economic output, employ about 60 percent of all workers, provide crucial training, and contribute significantly to corporate tax revenues in Germany. See BDI

Ludwig Erhard, the Economics Minister who crafted post-war West Germany’s economic miracle (Wirtschaftswunder) warned against reducing the Mittelstand to a mere quantitative definition, but instead emphasized more qualitative characteristics which embody the German Mittelstand, as it is “much more of an ethos and a fundamental disposition of how one acts and behaves in society.”

German Brands 2018

These are the BrandZ Top 50 Most Valuable Germany Brands in 2018. Many are known only to Germans. But the top 20 are known worldwide.

What do the top German brands have in common: efficiency, reliability, and quality. Made in Germany.

Very proud of their automobiles

German cars vs. American cars. Germans are very proud of their automobiles.

Comments in YouTube: “Telling Germans how to make cars is like telling Italians how to make pizza.” … “To anyone saying that we Germans don‘t have any humour: We do actually! We laugh at French and American cars!”

“German: Uses the most advanced tech known to mankind to build the fastest, safest and over all best cars ever. American: slaps wheels and v8 on coffin.” … “Built in USA: Can do cool stunts in Hollywood movies. Built in Germany: Can do the same but on a real autobahn.”

Wüsthof knives

The state-of-the-art production facilities of Wusthof in Solingen: From the Design and Engineering Department, Forging, Tempering, Grinding and polishing, Etching, Sharpening and Quality control to Packing and Warehouse. Quality – made in Germany/Solingen.

YouTube comments:

“I’ve got a complete 20 years old set of the classic line from my father three years ago. The Knifes are still sharp and I love them all. I think, twenty years later they will be a nice present to my children.”

“I have an old chefs knife that is simply amazing. It holds and edge forever but can be resharpened with just a few strokes with a diamond hone. Thanks, Wusthof family!”

“I have a set of those knives over 30 years and no problems with them!!”

“I have purchased two sets of these knives. To say the least they are the last knives you’ll ever have in your kitchen. Like anything they will last a lifetime given the proper care. My set has white handles and I haven’t seen any other set of knives with white handles.”

“I have a 1st World War Mauser bayonet made by Solingen from 1917. Nice to see you guys in business after all that time and history.”

Germany the world’s most innovative economy

October 2018. Germany is currently in the driving seat when it comes to innovation – thanks in part to the speed it’s developing new technologies like driverless cars.

In the World Economic Forum’s latest Global Competitiveness Report, Germany came top as the world’s most innovative economy, with a score of 87.5 out of 100 in the Innovation capability pillar – one of the 12 drivers of a country’s productivity.

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