Pflicht

Pflicht means duty, obligation, liability, responsibility. Pflicht in Germany is a serious matter. Germans have a high level of Pflichtbewußtsein, literally duty-consciousness. Once they have made a commitment Germans feel obligated to meet it 100%. A Pflicht is like a contract.

Eigentum verpflichtet. With property come obligations. Adel verpflichtet. With nobility (gentry, wealth) come obligations. Wehrpflicht. Duty to serve in the armed forces. Rechte und Pflichten. Rights and obligations. Sich aus der Pflicht stehlen. To steal yourself out of responsibility. Jemanden in die Pflicht nehmen. To obligate someone. Pflichtfächer in Schule und Studium. Required courses in high school and university. Seine Pflicht verletzen. To breach your responsibility.

To be obligated. Rechte (rights) are things which are permitted. Pflichten (duties, obligations) are things which must be done. A German chancellor has not only Richtlinienkompetenz, literally guiding rules of authority or policy direction, she is also responsible for executing those policies.

German companies are not only obligated to pay their taxes. The automobile and chemical industries, for example, feel obligated to abide by voluntary environmental standards.

Employees obligate themselves legally to perform their work duties. Pupils and students obligate themselves to complete required courses and be tested in them.

Those professions which are viewed as important role models, such as medical physicians, civil servants and educators, have even a higher level of duty consciousness. Breaking their obligations is a sign not only of professional failure. It would damage their reputation.

For once you have obligated yourself, you cannot go back. Pflichtbewußtsein – duty consciousness – is the only way out.

Conversation as Interview

Germans like to get to the point quickly. They are more interested in the content than the person. They know before the meeting what they want to learn, hear, the information they seek. The conversation is often more of an interview than a discussion, as if they came prepared with a list of questions.

Figures of speech: Es gibt keine blöden Fragen. Es gibt nur blöde Antworten. There are no stupid questions. There are only stupid answers. Gut gefragt, ist halb gewonnen. The right question is half the right answer. Fragen kostet nichts. Asking doesn’t cost anything. Fangfrage. Trick question.

Löcher in den Bauch fragen. Literally translated: to shoot holes (with questions) in the other person‘s stomach. Preisfrage. Price question. Das kommt nicht in Frage. Literally, that does not come into question, or absolutely not.

Knowledge and Integrity

Integrity is valued very highly in Germany. And the German are considered to be of high integrity, especially when it comes to their work.

German integrity was damaged by recent scandals in academia and medicine. The German Minister of Defense, Carl-Theodor Guttenberg, resigned from office after well-grounded claims cited him of plagiarism in his doctoral thesis of years ago.

Since then, another high-ranking German politician has resigned from office for the same reason. And a second member of Angela Merkel’s cabinet has resigned under investigation for plagiarism in her Ph.D. thesis. The German academic community is enraged. The integrity of their work has been called into question. The German public is no less disgusted.

A network of medical physicians is also under investigation for corruption. Surgeons have been paying bribes to general practitioners – family doctors – for referring their patients to them for operations, many of which were unnecessary.

Shocking for the German public. At a minimum, Germans expect the highest standards of integrity from the academic and medical professions.

Conscientious, diligent: Organizations with flat hierarchies rely on conscientious and diligent employees. These are people with very high standards, who under no circumstances tolerate suboptimal work, shortcuts or easy approaches, even those which could benefit them personally and professionally. The Germans take pride in being known for their diligence, scruples, honesty.

Figures of speech: Etwas mit seinem Gewissen vereinbaren. To be in agreement, in line with one’s own conscience. Mit bestem Wissen und Gewissen. With best knowledge and conscience. Gewissensbisse. Literally conscience bite.

Skepticism. German have a reputation for being skeptical. But the term skepsis is positive in Germany. It means to first ask critical questions before agreeing to something. And until those questions are answered, Germans remain doubtful. Their skepsis is often misunderstood as rejection. It is simply distance, reticence, reluctance, caution.

Figures of speech: Bedenken in den Wind schlagen. To toss doubt or misgivings to the wind. Den Tag nicht vor dem Abend loben. Don’t praise the day before the night has arrived. Nicht auf die leichte Schulter nehmen. Literally don‘t accept things on a light shoulder, meaning don’t underestimate the situation.

No Cult of Personality

Germans reject any form of cult of personality. They know relatively little about the men and women running their largest companies. High level management in these companies seldom participate in the marketing of products and services. How would the Germans have reacted to the Dr. Z television ads in the U.S. years ago?

VW is not Alfa Romeo

When a car is designed for the German market the focus of both maker and consumer is primarily on technical requirements, features and overall performance.

A Volkswagen, for example, is not an Alfa Romeo. Functionality is more important to Germans than beauty and elegance. Sachlichkeit – dispassion, objectivity, relevance, practicality – trumps emotions. As the Germans would say: Ordnung ist das halbe Leben – literally: order is half of life.

German children learn at an early age, in grammar school, that a presentation should be objective, unemotional and topic-oriented. They should speak in an even tone. Be objective, not emotional. The agenda and structure should be clear.

The German understanding of order is taught early, reinforced throughout one’s life, and then passed on to the next generations.

Warning: Manipulator!

Germans are very wary of any form of emotional manipulation. It is considered indecent and unprofessional to appeal to emotions. If at all, emotions are spoken to in a subtle, rational way. Playing on emotions is not persuasive. Germans very quickly become suspicious.

In the media, politicians, business leaders and journalists alike criticize each other for using populism – appealing to emotions and deeper fears – in order to influence public opinion. Sweeping statements, crude generalizations and blanket placing of blame are considered to be insulting, counterproductive and inappropriate.

Speakers who try to get their message across via emotions such as sadness, anger or happiness are not taken seriously by the majority of German listeners. Speaking to the emotions of the masses is viewed very negatively. The German media warns time and again about its dangers.

Leaders in politics and business take a cool, rational, objective, almost clinical, approach to persuasion. When German banks and financial institutions are criticized harshly for suspected manipulation and greed they defend themselves by claiming that their critics are populists and that the problems are far too complex to be generalized.

Avoid using I

The Germans avoid using the word I. Whether in letters, postcards or emails, a sentence should never begin with I. Germans prefer to use either indirect speech or the passive form.

Especially common in German is the use of the word man or one. Germans believe that they should not speak too much about, or directly refer to themselves. To place yourself in the middle of attention is considered to be self-centered, not objective, and therefore not persuasive.

There is a German figure of speech: Der Esel nennt sich immer zuerst, literally meaning the donkey always names itself first. German children are taught to say: Hans und ich … instead of Ich und Hans. Hans and I, instead of I and Hans.

German schools teach their pupils to remain analytical, objective and to leave themselves as individuals out of the discussion. Textbooks explicitly avoid the word Ich, instead recommending: “The logical conclusion follows, that …”. Or “From based on the presented arguments, one could draw the conclusion, that …”. Or “It should be noted, that …”.

Oliver F.

A German. Consultant. Expertise in several areas. Primarily in change management. This guy is very experienced and very good. The following statement is on the landing page of his website:

“My great strength is putting my finger in the wound. And I consider it to be the right, effective, honest, professional thing to do. To say what I think. I enjoy pointing it out to people when the king is wearing no clothes, especially when his clothes are being praised by the people.

I do this with folks both at the top and the bottom in organizations. From C-Suite, to middle management, to colleagues in sales, all the way down to folks working on the factory line. In each case I do so in the language they speak and understand, and making sure that directness and truth take center stage.”

sachlich

Germans strive to be sachlich or objective, business-like, factual, to the point, matter of fact. To be sachlich means to focus on the matter while leaving emotions out. A sachlich report, critique, comment, argument, judgement. Sachlich also means to leave out superfluous or gratuitous language. To be sachlich is to get to the point.

“May God help me“

Martin Luther (1483-1546) – German, Catholic priest, Augustinian monk, professor of Theology – was the foremost driving force behind the Protestant Reformation, challenging fundamental teachings of the Church.

In April 1521 Luther was under intense pressure to recant his theological teachings before the Reichstag in Worms, an assembly of Germany’s worldly and religious leaders. Although there is no historical evidence of this, Luther is said to have responded with:

“I cannot and will not recant anything, since it is neither safe nor right to go against conscience. May God help me. Amen.”

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