Critical Loyalty

Capable consultants not only provide good advice, but they also denken mit, think with. With the client about solutions, ideas, approaches to implementation. Therein lies the added value. That is why consultants are paid. Mitdenken, thinking with, however, also means thinking independently, including correcting or contradicting the customer.

A good consultant is not an order taker. Instead she knows when to challenge the customer, when to point out what is best for the customer, even when the customer does not recognize it, believe it or want to hear it.

Criticism and critique are in general positive in the German culture. To accept criticism, though, is not easy for anyone. Criticism can be interpreted as disloyalty, even though constructive criticism is in many ways the highest degree of loyalty. Criticism points out dangers, identifies ways to optimize, helps to make difficult decisions.

Germans are a direct people, including how they communicate criticism. But they also see it as their duty, as their responsibility, to point out to their colleagues, boss or customer what does not or will not work. Discreet conversations under four eyes which address critical issues is what capable consultants do. These conversations are a sign of loyalty and trust.

Kritische Loyalität. Literally critical loyalty, or loyalty which voices criticism, which address critical topics.

How the work is done

Germans are results-driven. The strength of their economy underscores this. For Germans work results and work processes are synonymous, inseparable, integrally linked with each other. Germans focus on the details of how the work is done.

Processes are, therefore, results. They are how the work is done. If something does not function properly, if a product has an imperfection, the Germans analyze rigorously how the work was completed.

All problems, product deficits, signs of diminished quality are from the German perspective a failure in work processes. If something new has been developed, Germans not look first at its benefits for the user, but how it is made. How something is done, processes, craftsmanship, approach is always the focus of Germans.

Continuous improvement

Manufacturing automobiles is based on complex production processes. Chassis are formed out of high tensile steel, which are then fitted and painted. Each and every step in the process is made up of smaller, more exact process steps.

All of this cannot work without those involved following processes. Operating on checklists will not lead to road-worthy automobiles.

German cars are known worldwide for their quality, possibly the best in the world. Could that technical quality be based on the quality of processes? Could the strict adherence to well-defined processes be a key to success?

Look at my work

German non-governmental organizations – NGOs – are confronted by the dilemma that they need to function well as organizations, but do not want to give their members the impression that they work for an organization. 

Internal power struggles are poisonous for small, low-budget organizations. Members need to know that they are serving a higher purpose and not an organizational structure, much less specific people within that structure.

For Germans, their work, what they accomplish day in and day out, is very much a part of their personal identity. On the one side this makes it difficult for them to maintain distance from their work. 

On the other, however, it enables them to work very conscientiously and independently. The German logic is: “Do you want to understand who I am? Look at my work.“

Dienen

As is the case with many English terms, the Germans prefer to use the word service instead of dienen. The term dienen can be traced back to the 8th Century, when it meant runner, messenger, serf. Dienen in today‘s German means to serve, to be helpful, to be useful.

Dienen, however, also implies – and this is what Germans hear – subjugation, to place oneself below the person being served. Germans feel a loss of independence, personal sovereignty, autonomy, when dienen involves focus on the individual needs and wishes of the other person.

In such situations Germans sees themselves almost as slaves, as imprisoned, as unfree. They feel that their free will has been put on hold in order to serve the free will of the other. They no longer have the say over themselves.

Dienen, though, can have a positive meaning in the German context – namely when individuals freely choose to serve a common purpose, which is to the benefit of all, a greater good.

This all gives us a sense for why Germans avoid using the word dienen and instead prefer the English term service or the German-English combination Kundenservice, literally customer service. Germans have no problem subordinating their freedom when it comes to serving a purpose they believe in: Einer guten Sache dienen.

They do have a problem, however: serving exclusively the needs and desires of another individual. Such phrases as Ihr ergebener Diener, your loyal servant, or stets zu Diensten, at your service, have died out in Germany, and with these phrases the thinking behind them.

Der Kluge baut vor

Vorbereiten. To prepare. To anticipate a situation; to be enabled to complete a task; to do the work needed beforehand; to develop oneself.

The Germans place great value in being well prepared. They gather information early, complete the initial steps, anticipate what will come. They believe that being prepared saves time and effort, and allows them to make the best decisions. 

Der Kluge baut vor. The intelligent one prepares early. Those who are not prepared, who, for example, forget to buy certain things when food shopping, or cannot respond to questions in a meeting, have only themselves to blame. To be well prepared is in Germany not voluntary, not a nice-to-have, it is expected. Germans are under pressure to think things through, to write things down, to do their homework.

The purpose of good preparation is to get the work done faster and better. One needs no more than a shopping list when it is clear what meal will be cooked. To prepare for a meeting is not difficult, provided one knows what will be discussed.

In Germany, most people have a concrete idea of how things should be, of what they plan to eat, of what they will discuss in a meeting. Germans not only make plans, they live according to them.

Germans consult. Americans serve.

A big source of misunderstanding between Americans and Germans, rarely made explicit, is about whether business should inherently be customer-centric, supplier-centric, or somehow balanced, as our fourth column in this series explains.

Germans and Americans alike will of course say they care about their customers. But they associated different meanings with that notion. And that often leads to misunderstandings and frustration. American providers of business services proudly offer exactly that: a service. By contrast, German providers view their proposition less as a service and more as a consultation. The difference is subtle, but consequential.

Autonomy !

Autonomie. Autonomy. Greek autonomía, independent, free, self-determining; acting based on free will.

Autonomy has a negative connotation in the German culture. Those who demand their autonomy are often seen as being uncooperative, as wanting to be totally free, not connected, not tied to or related to others.

To be autonomous in Germany sounds like not being connected to the whole, not belonging, rejecting it. The term autonomy is often used in a political context. Alarm bells go off in the German head when groups demand more autonomy. A well-known radical group on the left refers to themselves as the Autonomen.

On the other hand, institutions such as universities often seek more autonomy from state regulation. In that sense autonomy stands for independence, self-reliance, and transparency. There is a very fine line in the German culture between autonomy and independence.

To serve a good cause

Einer guten Sache dienen. To serve a good cause.

The Germans believe that when you serve another person – dienen – you have to accept the value system of that person. He who serves, has to do things, has to act in a way, which he might otherwise fully reject. Even more, the person serving is obligated to do his very best.

Germans do not consider this a relief, not as a transfer of moral responsibility from the one serving to the one being served. On the contrary, it represents a burden for them, knowing from the very start that they will invariably come into conflict with their conscience.

On the other hand, when Germans are willing to serve a good purpose, a cause they believe in, they are freely submitting to a belief, taking a moral stand, agreeing with a set of arguments. They can formulate those arguments in a way which fits their values. If one can no longer support the cause, there is no obligation to continue contributing time and effort.

Psychologically this means that serving a good cause, whether through action, financial assistance or communicating a message, means serving one’s own value system. One is obligating oneself freely. Independence and self-determination are protected.

With themselves – In themselves

Why do Germans have such difficulty with dienen, serving? 

Perhaps it has to do with the fact that Germans in many ways live mit sich – with themselves, and in sich – in themselves, in the sense of how they live, where they live. Their surroundings are very much a part of their personality, their self-understanding. 

Unexpected visitors, regulations or limitations on their private lives are quickly interpreted as almost personal attacks. A boss calling unexpectedly, friends dropping by for a visit, colleagues giving unsolicited advice concerning their private lives make Germans feel uncomfortable.

To serve well, though, means to push to the side one’s own values, beliefs, ways of living. The better one can do that, the better one can serve. And that is the difficult part for Germans. 

Germans prefer far more beraten, to advise, or to complete a task. Beraten involves addressing a topic, subject, or problem. It is impersonal, independent of one‘s values, lifestyle, or belief system.

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