Controversial !

Germans seek out lively discussions. And lively are those involving clear differences of opinion. And the more complex and relevant the topic, all the more interesting the conversation.

Except for topics which are plainly too personal and sensitive, Germans are willing to address almost any controversial topic. They enjoy the intellectual give and take. Controversial discussions are a form of mental chess.

At a deeper level Germans want to demonstrate that they are well informed, are proud of their high level of education, want to show a broad world view, that they are anything but provincial. Most importantly, Germans want people to know that they think independently, critically, do not simply agree with the masses.

Warning: Manipulator!

Germans are very wary of any form of emotional manipulation. It is considered indecent and unprofessional to appeal to emotions. If at all, emotions are spoken to in a subtle, rational way. Playing on emotions is not persuasive. Germans very quickly become suspicious.

In the media, politicians, business leaders and journalists alike criticize each other for using populism – appealing to emotions and deeper fears – in order to influence public opinion. Sweeping statements, crude generalizations and blanket placing of blame are considered to be insulting, counterproductive and inappropriate.

Speakers who try to get their message across via emotions such as sadness, anger or happiness are not taken seriously by the majority of German listeners. Speaking to the emotions of the masses is viewed very negatively. The German media warns time and again about its dangers.

Leaders in politics and business take a cool, rational, objective, almost clinical, approach to persuasion. When German banks and financial institutions are criticized harshly for suspected manipulation and greed they defend themselves by claiming that their critics are populists and that the problems are far too complex to be generalized.

Avoid using I

The Germans avoid using the word I. Whether in letters, postcards or emails, a sentence should never begin with I. Germans prefer to use either indirect speech or the passive form.

Especially common in German is the use of the word man or one. Germans believe that they should not speak too much about, or directly refer to themselves. To place yourself in the middle of attention is considered to be self-centered, not objective, and therefore not persuasive.

There is a German figure of speech: Der Esel nennt sich immer zuerst, literally meaning the donkey always names itself first. German children are taught to say: Hans und ich … instead of Ich und Hans. Hans and I, instead of I and Hans.

German schools teach their pupils to remain analytical, objective and to leave themselves as individuals out of the discussion. Textbooks explicitly avoid the word Ich, instead recommending: “The logical conclusion follows, that …”. Or “From based on the presented arguments, one could draw the conclusion, that …”. Or “It should be noted, that …”.

Discussion. Disagreement. Argument.

“Relating to or causing much discussion, disagreement, or argument.“ So defines MerriamWebster the term controversy. „Abortion is a highly controversial subject.“ Or „a decision that remains controversial.“ Or „He is a controversial author.“

First known use is 1583. Synonyms: argumentative, contentious, disputatious, hot-button, polemical. Antonyms: noncontroversial, safe, uncontroversial.

Safe.

Bit which topics are safe, which unsafe, in the American context? Which will not lead to an argument, which will? How can a person not native to the U.S. know the answers to these questions?

Safe topics?

Yea-sayer Nay-sayer

The Yea-sayer Nay-sayer is a so-called school-opera written by Bertolt Brecht, Elisabeth Hauptmann and Kurt Weill in 1930. Initially it was titled The Yea-sayer, and the plot revolved around the question of whether an individual must be agreeable to sacrificing themselves for the good of society.

In the first version of the piece a boy gives permission for his own execution. After a sting of discussions with students and workers Brecht’s The yea-sayer was modified into a second version, where the yea-sayer is presented in contrast to a nay-sayer.

This nay-sayer calls the blind obedience of the yea-sayer into question. The function of the yea-sayer has seen a variety of literary interpretations; perhaps the most common interpretation being that the character represents the expression of a false obedience with regard to authority and social norms.

Indeed, the term yea-sayer has a negative connotation in the German culture. To be a yea-sayer means to say amen to everything. Not to resist. To accept anything. Better to be a nay-sayer in this case.

Nay-sayers may be more complicated and unpleasant for those around them, but at least they stand up for their own beliefs. An (initial) no could simply be a way of expressing oneself first.

Personal nice. Professional better.

In small talk situations Americans seldom jump directly into the business subject matter. For Americans business is always to certain degree a personal matter. In fact, Americans prefer to work with people they like, and who like them.

Germans, on the other hand, can and will do business with you even if you have little or no personal relationship. Most importantly, they want to know if you are good at what you do. Personal is nice. Professional is better.

Personal liability

Germany is a country based on the rule of law. And there are many laws in Germany. The Germans abide by them. For Germans, rules and regulations are one way to reduce risk of personal liability. This can make working with Germans difficult for non-Germans. A conditional German yes might very well be based on the fear of being made personally responsible for the outcome of an agreement.

Working with Germans or setting foot on German soil immediately involves coming in contact with German laws. Why are escalators in Germany so slow? Because the store owner is liable for any accidents.

Bus drivers in Germany will only let passengers enter or exit at designated bus stops, even if it is only ten meters away. For legal reasons. When sending an email to a group of friends the other email addresses should not be visible. Personal email addresses are private and protected by Datenschutz, information privacy protection laws.

Computers often need repair. Employees of companies are not permitted to take action, unless they are in the IT department. If repairing leads to further damage, the employee is personally liable. For it is not their job, but the employer‘s, to repair company equipment.

The same goes for cleaning. Rolling up your sleeves and cleaning dirty windows in your office is a nice gesture, but not a good idea in Germany. The employee is liable for any injury incurred during the cleaning. The company‘s insurance company certainly will not pick up the costs. And the company can even charge the employee for not focusing on the work they are paid for.

German laws also prescribe clearly in which locations what kinds of commercial space can be used for. Many an organization has learned the hard way that the space they rented cannot be used for the purposes they intended.

Supermarket checkout

At the supermarket check out somewhere in Germany. Cashier to customers: “28,35 Euro”. The customers silently passes the 50 Euro bill to the cashier. “21,65 is your change”. The customer packs up his groceries and leaves the store.

This type of limited conversation at the supermarket check out is not a rarity. Until a couple of years ago this was a common interaction. Nowadays, you will get a “good day” or “have a nice day” from the cashier before he puts the groceries in your shopping cart to make space for the next customer.

However, the cashier would never ask the flour- and sugar-buying customer if they are going to bake today. Furthermore, if a customer buys cereal and milk the cashier would never ask, with a winky face, if they are someone that likes breakfast for dinner. The cashier would also not say how much he likes cookies if someone was buying some. The check out is a place where you pay, not for small talk.

No Surprises

Germans like to receive nicely wrapped presents. At the same time they are no fans of surprises. Not even at Christmas or on birthdays. On the contrary, they really do prefer to know in advance what is in the package.

They do their research before they make even everyday purchases. Which product is the right one? Have they had any negative experiences with it? What are the alternatives? How much more or less expensive is the alternative?

This is why the German consumer often asks the salesperson if the product can be returned. They seldom feel sure that what they buy is exactly what they need.

Germans, for example, never plan a vacation without doing intensive research, unless of course they are returning to a well-known destination, which many of them do in order to reduce the risk of disappointment.

85 billion Euros a year, that is the amount German spend on travel – the highest in the world. Nonetheless, they most likely do the most research before deciding. Numerous websites are looked at, comments good and bad are read critically, photos from the vacation destinations compared, maps surveyed, travel guides studied carefully, friends and acquaintances asked.

Then finally the decision is made, the trip is booked. The research has just begun, however. What‘s the use of booking a trip if you don’t plan well what you‘ll do during it? Climate. Transportation. Sightseeing. Shopping. Shop hours. Restaurants and prices. Day-trips. Health care should anyone get sick or injured. Front loading.

Schweigen ist Gold

“Speech is silver. Silence is gold.” German children are taught to only speak when they have something intelligent to say. Idle banter – to speak or act playfully or wittily – is viewed as superficial, a lack of education, poor upbringing. It is considered impolite.

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