Wheeling and dealing

Expressions like ‘It’s not personal, it’s just business’ and ‘Everything is negotiable’ illustrate the American view that negotiation is a standard, unemotional aspect of doing business. The term ‘wheeling and dealing’ further reinforces the notion that successful individuals are those who can negotiate skillfully and assertively.

Iran Nuclear Deal (2015)

The negotiation between the U.S., Iran, and other global powers aimed to limit Iran’s nuclear capabilities in exchange for lifting economic sanctions. The U.S. negotiators prioritized a clear bottom line while maintaining enough flexibility to adjust terms as the negotiation progressed, a strategy that underscores the American focus on securing practical, enforceable agreements.

A valuable skill

American culture generally embraces negotiation as a sign of assertiveness and business acumen. Whether in business, consumer markets, or interpersonal dealings, negotiation is framed as a valuable skill rather than an undesirable or uncomfortable act. Literary characters, cinematic figures, and everyday expressions all highlight the cultural expectation that Americans should negotiate for the best possible outcome, reinforcing the idea that ‘everything is negotiable.’

Buddenbrooks

In Thomas Mann’s novel Buddenbrooks, the titular family, representing the German bourgeoisie, conducts business with a strict emphasis on maintaining dignity and decorum. Negotiating prices is depicted as undignified and beneath the family’s status, reflecting a broader cultural aversion to haggling in professional settings.

Tatort

In the long-running crime series Tatort, scenes involving financial transactions or business deals often depict Germans adhering to strict price structures without negotiation. Detectives and businesspeople engage in straightforward exchanges, where the focus is on procedural integrity rather than negotiating a better deal. This portrayal reinforces the perception that price bargaining is unprofessional and potentially disreputable.

Economic hardship

From the early days of American frontier trading to the rise of modern consumer culture, negotiating prices has been an integral part of American commerce. The Great Depression further solidified the practice of price bargaining, as economic hardship necessitated finding the best possible deal. Today, real estate markets, car dealerships, and even retail sectors encourage price negotiation as a sign of financial savvy.

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