Dezent präsent

Dezent präsent: discreetly present.

There are some things which the Germans do not address openly. One is money, salary, personal wealth. If they have much, they avoid showing it. Boasting, bragging, swaggering in any way is considered to be very bad taste.

Respected and honored are those with wealth who live it in a dezent (discreet) way. This is true especially for senior-level executives who demonstrate deep subject-area expertise combined with a staid, conservative manner or demeanor.

“Showmasters” and “speech-makers” in Germany can be entertaining, at times even motivating. But those who are truly listened to and valued are those who put substance (subject matter) before form (person).

Karl-Theodor zu Guttenberg, former Minister of Commerce, then Minister of Defense, is a case in point. When he became minister in 2009 it was clear from the outset that there was a rather slick public relations approach to highlighting his political work and private life.

Guttenberg was a constant presence in the German media: the worldly man about town at Times Square in New York City; the rough and tough man dressed in a special forces uniform visiting the troops in Afghanistan; and as a man of the people on the popular variety tv-show “Wetten, daß ….?”

Guttenberg became very popular very quickly. He had brought fresh air into stodgy German politics. Over time, however, he gained more and more critics, who began to question his expertise. When it was then proven that he had plagiarized in his doctoral dissertation, he resigned his office in disgrace and disappeared from the German political scene.

Passive form

When Germans learn English they are told to avoid the passive form! Active form: “Joe fixed the car.” Passive form: “The car was fixed by Joe.” In Germany the passive form is far more common than the active.

Even when the subject – Joe – is known, Germans still tend to use the passive form: “The car was fixed” (leaving out poor Joe altogether).

Or the Germans will use the so-called one-form: Man wird sehen – one will see – instead of Ich schaue mal – I will take a look. The passive and the one-form are meant to signal objectivity, a distance between messenger and message.

Said and done

In general Germans place very high value on reliability. Colleagues who keep their word are considered to be treu (constant, faithful, loyal). A Ja from a reliable person means I really can count on that person.

Germans are particularly aware of the importance of this virtue in their culture. They expect commitments of any kind to be kept. Zuverlässigkeit ist Gold wert – reliability is as valuable as gold.

Ein Mann, ein Wort – one man (person), one word – is a sought-after character trait in Germany, in both the work environment and the private sphere. A quick, but not fully reliable, Ja is considered to be of low value.

Gesagt, getan – said and done. Germans expect words to be put into action. Versprochen ist versprochen und wird nicht gebrochen– promised is promised, and will not be broken. Germans are determined to keep their promises. Ein Ja ist ein Ja – a yes is a yes. Once said, it should be kept.

Term paper

German universities have clear guidelines concerning term papers and the formal presentation of their results. Objectivity and precision (accuracy) are a must. Statements not supported by sources are considered invalid.

The focus of the presentation should always be on the subject matter. The discussion thereafter serves the purpose of delving deeper into that subject matter in an objective, impassionate, and academic way.

Distanz! – literally: distance. Personal pronouns (I, he, she, they, we) are avoided, in order to avoid “drifting into subjectivity.” Instead the passive form is expected. German professors watch very closely. Not following these guidelines leads to lower grades, or worse.

Pflicht

Pflicht means duty, obligation, liability, responsibility. Pflicht in Germany is a serious matter. Germans have a high level of Pflichtbewußtsein, literally duty-consciousness. Once they have made a commitment Germans feel obligated to meet it 100%. A Pflicht is like a contract.

Eigentum verpflichtet. With property come obligations. Adel verpflichtet. With nobility (gentry, wealth) come obligations. Wehrpflicht. Duty to serve in the armed forces. Rechte und Pflichten. Rights and obligations. Sich aus der Pflicht stehlen. To steal yourself out of responsibility. Jemanden in die Pflicht nehmen. To obligate someone. Pflichtfächer in Schule und Studium. Required courses in high school and university. Seine Pflicht verletzen. To breach your responsibility.

To be obligated. Rechte (rights) are things which are permitted. Pflichten (duties, obligations) are things which must be done. A German chancellor has not only Richtlinienkompetenz, literally guiding rules of authority or policy direction, she is also responsible for executing those policies.

German companies are not only obligated to pay their taxes. The automobile and chemical industries, for example, feel obligated to abide by voluntary environmental standards.

Employees obligate themselves legally to perform their work duties. Pupils and students obligate themselves to complete required courses and be tested in them.

Those professions which are viewed as important role models, such as medical physicians, civil servants and educators, have even a higher level of duty consciousness. Breaking their obligations is a sign not only of professional failure. It would damage their reputation.

For once you have obligated yourself, you cannot go back. Pflichtbewußtsein – duty consciousness – is the only way out.

VW is not Alfa Romeo

When a car is designed for the German market the focus of both maker and consumer is primarily on technical requirements, features and overall performance.

A Volkswagen, for example, is not an Alfa Romeo. Functionality is more important to Germans than beauty and elegance. Sachlichkeit – dispassion, objectivity, relevance, practicality – trumps emotions. As the Germans would say: Ordnung ist das halbe Leben – literally: order is half of life.

German children learn at an early age, in grammar school, that a presentation should be objective, unemotional and topic-oriented. They should speak in an even tone. Be objective, not emotional. The agenda and structure should be clear.

The German understanding of order is taught early, reinforced throughout one’s life, and then passed on to the next generations.

Warning: Manipulator!

Germans are very wary of any form of emotional manipulation. It is considered indecent and unprofessional to appeal to emotions. If at all, emotions are spoken to in a subtle, rational way. Playing on emotions is not persuasive. Germans very quickly become suspicious.

In the media, politicians, business leaders and journalists alike criticize each other for using populism – appealing to emotions and deeper fears – in order to influence public opinion. Sweeping statements, crude generalizations and blanket placing of blame are considered to be insulting, counterproductive and inappropriate.

Speakers who try to get their message across via emotions such as sadness, anger or happiness are not taken seriously by the majority of German listeners. Speaking to the emotions of the masses is viewed very negatively. The German media warns time and again about its dangers.

Leaders in politics and business take a cool, rational, objective, almost clinical, approach to persuasion. When German banks and financial institutions are criticized harshly for suspected manipulation and greed they defend themselves by claiming that their critics are populists and that the problems are far too complex to be generalized.

Avoid using I

The Germans avoid using the word I. Whether in letters, postcards or emails, a sentence should never begin with I. Germans prefer to use either indirect speech or the passive form.

Especially common in German is the use of the word man or one. Germans believe that they should not speak too much about, or directly refer to themselves. To place yourself in the middle of attention is considered to be self-centered, not objective, and therefore not persuasive.

There is a German figure of speech: Der Esel nennt sich immer zuerst, literally meaning the donkey always names itself first. German children are taught to say: Hans und ich … instead of Ich und Hans. Hans and I, instead of I and Hans.

German schools teach their pupils to remain analytical, objective and to leave themselves as individuals out of the discussion. Textbooks explicitly avoid the word Ich, instead recommending: “The logical conclusion follows, that …”. Or “From based on the presented arguments, one could draw the conclusion, that …”. Or “It should be noted, that …”.

Oliver F.

A German. Consultant. Expertise in several areas. Primarily in change management. This guy is very experienced and very good. The following statement is on the landing page of his website:

“My great strength is putting my finger in the wound. And I consider it to be the right, effective, honest, professional thing to do. To say what I think. I enjoy pointing it out to people when the king is wearing no clothes, especially when his clothes are being praised by the people.

I do this with folks both at the top and the bottom in organizations. From C-Suite, to middle management, to colleagues in sales, all the way down to folks working on the factory line. In each case I do so in the language they speak and understand, and making sure that directness and truth take center stage.”

Aus einem Guss

Germans like to work on problems, whole, not half problems. Work results handed off to the next colleague or department should be complete results. The closer to complete, the greater the level of respect the Germans show.

Products and services aus einem Guss – from one mold – are near-perfect, durable, reliable, innovative, consistent, no surprises, do not require finishing off, polishing, rework. They are the result of individual work steps which flow together into a whole, an entirety. German politicians refer to their legislative proposals as coming aus einem Guss. German companies do the same, especially those who develop and produce complex, sophisticated products.

Church bell chimes are made from the same cast iron mold. Otherwise they don‘t sound right. When Germans say something is aus einem Guss – from one mold – they mean it has been well thought out and executed. It is the opposite of thrown, tied, glued, patched, bolted, copy and pasted, together.

Figures of speech: Etwas dem letzten Schliff geben. To give it that extra polish. Ohne Kratzer. Without a scratch. Das ist eine runde Sache. That is well-rounded, meaning good job. Etwas abrunden. To round something off, in the sense of complete it. Der Ball ist noch nicht rund. The ball is not yet round, meaning incomplete. Flickenteppich. Hodgepodge. Pfusch. Botched, fumbled, fudged. Zusammen geschustert. Cobbled together.

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