“He who hesitates is lost.” Delaying action can lead to missed opportunities or failure.
“Ok, let’s go”
D-Day Landings (June 6, 1944). General Dwight D. Eisenhower’s decision to launch the Allied invasion of Normandy was made under immense pressure, with weather and intelligence uncertainties. Despite imperfect information, Eisenhower famously gave the go-ahead with the words “OK, let’s go,” understanding that waiting for perfect conditions could mean missing the opportunity entirely. The bold, timely decision was crucial to the success of the operation and is often cited as a defining example of American decisiveness and willingness to act quickly.
The Louisiana Purchase (1803)
The Louisiana Purchase (1803). President Thomas Jefferson authorized the purchase of the Louisiana Territory from France in a remarkably short period, despite constitutional uncertainties and lack of time for full deliberation. The decision to act quickly doubled the size of the United States and is celebrated as a bold, pragmatic move-valuing speed and opportunity over perfect legal clarity.
Manifest Destiny
Manifest Destiny and the Mexican-American War (1846–1848). President James K. Polk’s administration pursued rapid territorial expansion under the banner of “Manifest Destiny.” Polk pressed for quick action in diplomatic and military disputes, favoring decisive moves to secure territory rather than protracted negotiations. This approach led to the swift annexation of vast western lands, reflecting the American preference for speed and adaptability in decision-making.
rapid, imperfect
Apollo 13 (1995). When an oxygen tank explodes on the spacecraft, NASA’s ground team and the astronauts must make a series of rapid, imperfect decisions to bring the crew home safely. The film highlights how quick thinking, adaptability, and the willingness to improvise are valued over waiting for perfect solutions. The mantra “failure is not an option” underscores the urgency and necessity of fast action.
Take risks
Jeff Bezos. Founder of Amazon. About being bold: 0:00 to 2:45 minutes.
instinctive decision-making
Sully (2016). Based on the real-life Miracle on the Hudson, Captain Chesley “Sully” Sullenberger makes a split-second decision to land his disabled plane on the Hudson River. The film shows how immediate, instinctive decision-making can save lives, and that reviewing and correcting decisions can come later.
“If worse comes to worst . . .”
There are several key phrases that Americans use when making quick, suboptimal decisions. Some of these include:
At the drop of a hat – without any hesitation, instantly; with the slightest provocation.
Back to the drawing board – when a decision fails and a new one needs to be made. First known use: 1941 in a cartoon in the New Yorker magazine.
Back to square one – when a decisions fails so completely that you have to go back to the beginning and start over.
Cross that bridge when you come to it – deal with a problem when it arises, not before. First known use: 1851 in Henry Wadsworth Longfellow’s The Golden Legend.
If worse comes to worst . . . – if the worst possible outcome of the bad decision occurs, the person saying it will do whatever he/she says next. First known use: 1596. Example: We’ll put this to market now, and if worse comes to worst we’ll refund our customers’ money.
Rash decision – a decision made without considering all of the details.
“Time is money”
“Time is money.” Time wasted is opportunity lost; acting quickly is essential for success.
Nuts and Bolts
In the U.S. business environment, managers expect to be kept informed of even small developments in projects under their supervision. In practice this means that managers are often cc’ed on routine emails relating to the „nuts and bolts“ of a project, even if the content of the email does not require input from the manager. This practice is done to ensure that the manager has situational awareness of his team members’ work.