The trade-in

American transactions routinely fold a second valuation into the first — the old car, the old phone, the old equipment. Two negotiations run at once and each can be used against the other, which both parties understand going in.

Repair

German towns sustain repair trades — cobblers, watchmakers, appliance technicians, tailors — and taking a thing to be mended is ordinary rather than eccentric. The object is assumed to be worth more than the repair costs.

The testing foundation

Stiftung Warentest. A foundation established by the federal government in 1964 that tests consumer products and publishes comparative results with numerical grades. It takes no advertising. A poor grade is commercially serious, and a good one appears on packaging for years.

The Genius Bar

American technology retail built in-store technical support as a named destination, with appointments and a counter. Repair and troubleshooting became part of the retail experience rather than something that happened elsewhere afterwards.

The loaner

American dealerships and service operations supply a substitute vehicle or device while yours is repaired, and it is advertised as part of the offer. The inconvenience is treated as the thing being minimised.

The dealership

The American car dealership is the country’s most widely shared experience of price negotiation. The sticker is an opening position, the trade-in is a second negotiation, the financing is a third. What would it take to get you into this car today? is a question about the buyer’s number, asked after the seller’s number has been stated and abandoned.

The lemon law

Every American state has legislation requiring a manufacturer to replace or repurchase a new vehicle that cannot be repaired after a defined number of attempts. The remedy is triggered by repeated failure to fix, not by the original defect.

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