In Jerry Maguire, the negotiation between Jerry Maguire and Rod Tidwell encapsulates the American emphasis on assertiveness, personal branding, and relationship-building in business deals. Jerry, a sports agent, tries to persuade Rod, a professional football player, to sign with him by promising to ‘show him the money.’ The negotiation is characterized by emotional appeals, personal connection, and assertive, results-oriented language. Unlike more structured, logic-driven approaches, the scene underscores the importance of charisma and personality in American-style negotiation.