Face-time is an informal term Americans use to describe direct communication between team member team lead. Some team members focus on their work and are less concerned with their level of personal interaction with management.
Others believe – and some evidence supports – that the more often they are seen by their management, the more favorable the perception is of their work.
Because Americans continue to link success with „hard work“, defining it in terms of hours spent in the office – starting early, ending late, coming in on the weekends, instead of work results and their impact on the bottom line – getting face-time remains common.