Build the smallest thing that can be put in front of a real user, ship it, and learn from what happens. The word viable is doing the work. Not good, not finished — just alive enough to generate information.
Move fast and break things
Facebook’s internal motto for its first decade. Not move fast and be careful. The breaking is named, accepted, and put in the sentence. It was retired in 2014, which is itself part of the story — the company iterated on its own motto.
Fail fast
Two words, and the logic is compressed into them. Failure is assumed. The only variable worth managing is how quickly it arrives, because a slow failure costs more than a fast one to reach the same information.
The Agile Manifesto
From 11 to 13 February 2001, seventeen software practitioners met at a ski lodge at Snowbird, Utah, and in three days wrote sixty-eight words. The fourth of the four values is the one that matters here: responding to change over following a plan. Not instead of a plan — over it. The plan is acknowledged as valuable and then explicitly ranked second to the ability to change course.
One-way and two-way doors
In the 2015 shareholder letter, Bezos divided decisions in two. Type 1 are consequential and irreversible — one-way doors — and must be made methodically, carefully, slowly, with great deliberation and consultation. Type 2 are changeable, reversible, two-way doors, and should be made quickly by high-judgment individuals or small groups.
He gave the irreversible kind one sentence. The rest of the passage warns that large organisations apply the heavyweight process to reversible decisions, producing slowness, unthoughtful risk aversion, insufficient experimentation and diminished invention.
The framework is not a case for careful analysis. It is a case for identifying which decisions do not need it.
Seventy percent
In Amazon’s 2016 letter to shareholders, Jeff Bezos wrote that most decisions should probably be made with somewhere around 70 percent of the information you wish you had — and that if you wait for 90 percent, in most cases you are being slow.
He added the necessary companion: either way, you need to be good at quickly recognising and correcting bad decisions.
The threshold is named as a number, published to shareholders, and adopted across American business as a rule of thumb.
Iteration
The term iteration has become common within American companies: to communicate several or many communications, back and forth, between two or more parties, in which information is exchanged, decisions made, activities (action items or more simply actions) agreed to.
Merriam-Webster online defines iteration as a procedure in which repetition of a sequence of operations yields results successively closer to a desired result.
Americans iterate, some intensely so. It allows them to maintain flexibility, to ensure information flow, to discriminate between what is important and unimportant, to reduce risk. Like any strength, however, it can be inflationary: too much communication, too little action.
Instead of front-loading an agreement with in-depth discussion about the details, Americans iterate.
Need-to-know
In the Dictionary of Military and Associated Terms of the U.S. Dept. of Defense need-to-know is a criterion used in security procedures. It requires the custodians of classified information to establish, prior to disclosure, that the intended recipient indeed must have access to the information in order to perform his or her official duties.
Streaming: An act or instance of flowing; relating to or being the transfer of data (as audio or video material) in a continuous stream specifically for immediate processing or playback; first known usage 1980; online video streaming such as Megaupload, Pirate Bay; audio streaming such as Grooveshark, Pandora and Sogza.
The American parties to an agreement are in constant communication with each other, streaming relevant information as they receive it. There is no need to front-load the agreement with the details.
One of the most critical success factors in the U.S. business is speed. Parties to an agreement are more interested in getting started on carrying out an agreement than in defining and discussing its details.
“At any given time“
Americans like their way of entering into and managing agreements. Flexibility is critical. They move fast, change directions just as quickly. Americans reassess constantly, initiate and react. All this, often with many people involved: colleagues, business partners, customers.
Fluid, flexible, fast. So, too, the agreements Americans enter into. Agreements change. High priority, low priority. Now, later. This way, that way. Yes becomes no. No becomes yes. Whatever gets the job done.
Americans are practical and pragmatic. At times uncoordinated, sloppy, ill-planned, impatient. It’s a big country. There is a lot going on. Agreements are what they are, at any given time.
Hesitation
In American culture, waiting until you have all of the information is considered so negative that there are many popular phrases and quotes that warn against this behavior. Some of the best known follow:
“He who hesitates is lost” – a person who spends too much time deliberating before acting will lose the chance to act at all. The first use of this phrase in the United States was in 1858 in The Autocrat of the Breakfast Table by Oliver Wendell Holmes, although the phrase was first used in England in 1712 in Cato by Joseph Addison.
Liars always hesitate – a person who hesitates before speaking is probably not telling the truth.