On 22 July 1908, MPs who had studied at Balliol College, Oxford, gave a dinner in the House of Commons for the prime minister, H. H. Asquith, also a Balliol man. Asquith said that the bond which united them, “if their critics were to be believed, might be a tranquil consciousness of effortless superiority.”
Asquith put the phrase in the mouths of the college’s critics. The ideal it names is excellence that never shows the effort.