Germans focus on problems. The more difficult, complex and serious the problem, the better. Problembewusstsein means literally problem consciousness. In order to persuade Germans of a course of action, they first need to be persuaded that the presenter has fully understood the problem, in its depth and breadth. First identify, understand, analyze, then solve the problem.
A major criticism in Germany is to have not – or not adequately – understood the problem. The Germans often say: Das müssen Sie differenzierter sehen meaning “You need to see the situation in a more differentiated way.”
differenziert also means sophisticated. This is their way of saying that one thinks too simplistically. The implication is that they are more intelligent, their problem consciousness more developed. To be intelligent in the German context means to be problem-aware and -oriented.
There is no English equivalent to the German verb problematisieren. To problem-icize would be the literal translation. To problematisieren means to seek out, define and analyze a situation, to expound on it, to elaborate on in detail.
Germans will almost always err on the side of being overly problembewusst – problem-aware – of going into greater depth and breadth of analysis of the problem and its possible consequences. Germans tend to überproblematisieren. Über means literally over, in the sense of more, further, too far, in excess.
November 12, 2024. Bill Anderson, CEO of Bayer, reports on the company’s progress. A video with the title “90 days in 90 seconds.”
However, many Germans were not convinced. Not because Germans are mean people. Not because Germans are negative, destructive, or pessimistic. But instead, because they have a different approach to persuasion. How they persuade. How they allow themselves to be persuaded.
See the Anderson-video and the comments on LinkedIn. Here are some of the German comments:
“Dear Bill Anderson: I know that you have a difficult job, and I don’t want to blame you for the mistakes of your predecessors. Nevertheless, you should be able to honestly tell employees, shareholders and the German public, how things are going at Bayer. Your above statement is in my point of view misleading and irresponsible.
Bayer’s existence is threatened and you and the top management (seem) have not yet understood this. Stop being the Olaf Scholz (German Chancellor) of the German industry and please switch from Disney Land mentality to the necessary crisis mode. If you and management are unable to recognize, communicate and resolve the realities, please clear the way for leaders who can. And please stop sugarcoating terrifying realities ASAP!!!”
The commenter is a Ph.D. university professor in Pathology and Immunology. And the commenter is a German who has also become an American citizen.
Another comment from a German on LinkedIn: “‘We’re making great progress in some areas.”‘ You cannot be serious! The share price is at a 20-years low. It is true that you cannot be blamed for your predecessors’ mistakes, but where was the share price at, when you started as CEO at Bayer?”
And this from a Bayer-employee: “With this performance and a drop of more than 10% in share price today, I would be surprised if you survive another year as CEO. Be honest and inform the public that the Bayer Monsanto merger is a huge insolvency risk. It is time for a rescue plan to save at least parts of the company.” The commenter is German.
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