As head of design at Braun, the German consumer electronics manufacturer, Dieter Rams (born 1932) emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products.
Rams had Ten Principles of Good Design: Innovative. Usable. Aesthetic. Understandable. Discreet. Honest. Durable. Consistent to the last detail. Environmental. Minimalistic.
Product designer Dieter Rams became famous in the 20th century for his household products. Rams’ credo: “less is more” was a garantee for success. And some fifty years ago he came up with his 10 principles of good design. These guidelines remain valid even to this day.
See Dieter Rams’ famous Schneewittchensarg, in English Snow White’s Coffin. designed when he Rams was only 24 year old, and on the market in 1954. The Schneewittchensarg was considered a revolutionary in design.
“Dieter Rams is one of the most influential industrial designers to ever live. Even if you don’t know who he is, you probably use products that were inspired by his thinking everyday. He wrote the Ten Principles for Good Design, and they’re basically like the design bible. Designers must never question them. So that’s exactly what we’re going to do now.”
The vet should have stopped after she got the dog-owner to accept the first three. Here are some funny comments:
“for anyone who thinks that eye removal joke is an exaggeration my mom’s yorkie almost had her eyes removed by the vet after years of treatment when another vet cured them easily with some drops and a cream”
“Sounds surprising similar to the last time I took my car in to the mechanic for a “general check-up.”
“When my dog started to have trouble walking the vet touched his belly for like one minute and told me he only has 3 months to live. Charged me $80 for it. He did die 3 months later tho so thanks for the heads up”
In this episode we find out what people in Berlin think about Elon Musk. Musk has just been named Person of the Year by Time Magazine and is known as an entrepreneur and visionary but also for causing controversies.
On the outskirts of Berlin, he is currently building the European headquarters of his car brand Tesla – a good moment for us to find out what Germans think about Elon Musk. Our friend Emanuel from yourdailygerman is with us on the streets today to ask the people!
Interestingly, but not suprising, most of the Germans are negative about Musk: egocentric, unrealistic, etc. Whereas as the non-Germans are more positive.
“Given Silicon Valley is in Germany, you’d think the Germans would be more open to innovation and the fruits of capitalism. Hmmmm.” (a comment on YouTube. Irony at its best.)
From John Lukacs’ great work Historical Consciousness, 1968, Harper & Row:
“The history of a problem may be the principal approach to its diagnosis.”
“History for us has become a form of thought.” and “There is no field of human action that may not be approached, studied, described, and understood through its history.”
“The very purpose of historical knowledge is not so much accuracy as a certain kind of understanding: historical knowledge is the knowledge of human beings about other human beings.”
This is a famous scene with Alec Baldwin from the movie Glengarry Glen Ross. Brace yourselves. This scene is very intense and includes vulgar language. In the American business context persuasion is sales, and sales is persuasion.
Observe how a very intelligent young man by the name of Harry Sonneborn persuades Ray Croc to fundamentally change his business model re: McDonald’s.
Former Microsoft CEO, Steve Ballmer, was famous for displaying his emotions and energy at conferences. The video below from the early 2000s is typical for his exuberance
Ballmer is the owner of the Los Angeles Clippers of the National Basketball Association in the U.S. Here is on an American late-night talk show:
Germans think systematically. They formulate their understanding of a decision to be made in a very broad and interconnected context. Therefore Germans do not always consider it helpful to take complexity and, as Americans say, “break it down” into its component parts. They aim to do the opposite, to see particulars in their interrelationships. They look for patterns, strive to understand complexity as a whole, as a system.