Process – Page 4 – understand-culture

Manufacturing without compromise

How the German company innotool&greminger markets their medical products provides insight into how important internal processes – how the work is done – are to Germans.

Their website states Fertigung ohne Kompromisse: Perfektion im Produktionsprozess – literally Manufacturing without Compromise: Perfection in Production Processes. They then spell that out.

“In medical diagnostics and therapy the key to quality of results is Handwerkszeug (the tools of craftsmanship). It is no different in the manufacturing of medical products.”

Our solutions are based on expert technical staff, high-performing physical plant and systems, and automated production, optimized for manufacturing medical implants and delicate instruments. With the help of CAD-CAM software we maximize the potential of our knowhow. We deepen that expertise via modernization and continual training of our staff. For quality doesn’t happen by itself.”

Instead of emphasizing the quality of their products, innotool&greminger focuses on the production processes which determine that quality.

Der Weg ist das Ziel

Der Weg ist das Ziel. The path is the goal. Eastern thinking. Not Western. However, a figure of speech many Germans use, and an entry point into how they understand the importance of process, of how the work is done.

Prozesse. Processes. Garantie. Guaranty. Kein Werkzeug. Not a tool. Germans would say that a final product is only as good as the process which led to it. Process. how the work is done. And a process is only as good as the product it produces. Zwei Seiten einer Medaille. Two sides of the same coin. Processes. Not a tool.

If you work with Germans, you’ll know how intense and constant their focus is on how the work should be done. You’ll experience discussion after discussion, meeting after meeting, debate after debate. It can appear as if they are obsessed with process. All this at the expense of the user, of the internal or external customer. It can appear to threaten the very purpose, and success, of the activity.

But wait. When Germans engage about how the work is done, they are, in fact, talking about the customer, about how best to serve the customer. Two sides of the same coin. If you get the process right, you get the end product right. For the customer. In the German context, talking process is talking customer. The Germans may not use the term customer, or the term serve, or value. But this doesn’t mean that they are not focused on it.

For Germans true focus on the customer is focus on how to do the work right, correctly. The path is not the goal. In the West, the goal is the goal. The path gets you there. Chart that path carefully. Walk that path the right way. “The right way”, lots of room for discussion there.

Not see the forest for the trees

Den Wald vor lauter Bäumen nicht sehen – to not see the forest for the trees – is an often-used figure of speech in Germany (and in the U.S.) describing how one can fail to see the bigger picture due to focusing on the details.

This figure of speech always has a negative connotation and implies that a person does not have everything under control, is not capable of stepping back in order to assess the broader situation.

This is considered in Germany to be a serious weakness, for in their work they strive to orient themselves on universal (generally valid, admitted, accepted) conditions (prerequisites, requirements, premises, suppositions).

In doing so Germans try to maintain a certain amount of distance from the details of their work, in order to always recognize (be cognizant of) basic structures and patterns.

Gottfried Wilhelm Leibniz

Gottfried Wilhem Leibniz (1646-1716) was a German philosopher and polymath (someone with expertise in many different areas). He is considered one of the strongest proponents of rationalism, a school of philosophy which stresses that knowledge is accumulated primarily, solely through thought.

Rationalists did not believe that authentic knowledge could be gained via the senses, through empiricism (experience). Cogito ergo sum – I think, therefore I am – as Descartes put it, the founder of modern rationalism.

The historians of philosophy contrast rationalism with British empiricism, led by David Hume, Thomas Hobbes and John Locke. These empiricists argued that knowledge is gained first and foremostly via the senses. Simply stated, experience is more important than (informs) pure thought.

Although such overly simplified characterizations are questioned by today’s experts, they show a fundamental difference between continental philosophy (German and French) on the one side and British, and later British-American, philosophy on the other.

The competition between rationalism and empiricism is in the end a battle between deduction and induction.

What is quality?

Deduktiv. Deductive. Latin deductivus, deductio. To base on, to continue. Deduction, or the deductive method, is defined in philosophy as arriving at specific conclusions based on assumptions or principles.

The Greek philosopher Aristotle defined deduction as „conclusions about the specific based on the general.“ Induction, or inductive thinking, is the opposite: arriving at general principles based on the observation of particulars.

Normen. Norms. Latin norma, the measurement of an angle; generally excepted rules of interaction among people; standards for size, weight, quality; the average value of something; minimum values of a thing or behaviour.

Qualität ist die Einhaltung von Normen. Quality is meeting all necessary norms. The response of a German engineer to the question „What is quality?“

DIN

The German Institute for Norms (Deutsches Institut für Normung – DIN) sets voluntary standards for material and immaterial things.

DIN norms are suggested typically by German industry. They are set only when all parties to the discussion are in agreement. DIN norms are to Germany what ISO and EN norms are to international and European industry respectively.

The first DIN norm was set in March of 1918. By 1927 the Germans had settled on more than 3,000 norms. In 1948 the number reached 8,200. As of 2012 there are over 33,000 DIN norms, most of which are in the areas of mechanical engineering, construction, air and space, information technology, environmental protection, optics and professional services.

Each year produces roughly 2,000 new DIN norms. Each and every norm is reviewed every five years as to whether it is necessary and or meets current standards. The DIN system has begun the process of integrating itself with European and international standardization systems.

Standardization

The German Commission on Electronics and Information Technology is an independent, non-profit, national organization which standardizes practices in its industry.

The commission creates norms, sets standards for safety and represents Germany in several European and international norming bodies. Its work results are an integral part of German norms in the area of electronics.

The Association of German Engineers also sets standards, with over 2,000 by 2012. Voluntary experts manage the work and maintain close communications with German industry.

William Edwards Deming

William Edwards Deming (1900-1993) was an American statistician and physicist, as well as a pioneer in the field of quality management. In the 1940’s he developed the process-oriented perspective of business activities, which were later introduced into various tutorials on quality management.

However, for many years Deming’s discoveries received very little attention in the U.S. Not so in Japan. There his insights were of great interest to leading industry managers. Why? The explanation given is that in the U.S. a maximization of production volume was the primary focus of industry following the worldwide reduction of production capacity following WWII.

This was possible to do without problem in the un-damaged USA. War-torn Japan, however, had limited resources for production, which pulled the optimization of processes into the foreground.

Deming’s story is initially a comparison between the U.S. and Japan. Yet the reasons why Japan’s industries became so process-oriented surely provide insight as to how Germany became to be so process-focused as well.

Listen to the first 3.5 minutes of Steve Jobs:

Purpose of processes

Procedures, policies, guidelines, compliance, and other types of structure. In the end, however, most business cultures would agree that the purpose of processes and procedures is to structure how the work should be done, and allow for repeatability, consistency, and quality control.

Processes as a success factor: If asked which are the key success factors in any enterprise most Americans would name: market/customer orientation, innovation, speed, price, service. Seldom, if ever, would they cite internal business processes.

If American customers were asked which factors are key to them when choosing a product or service they would name, among others, value and service. Value is the relationship between quality and price. It would never occur to them to say the internal business processes of the company whose product or service they are purchasing (or workmanship).

In other words, although American companies have many processes and procedures, Americans are not inclined to believe that these will ensure success.

Process procedure

Process: Progress, advance; something going on; a natural phenomenon marked by gradual changes that lead toward a particular result; a series of actions or operations conducing to an end; the whole course of proceedings in a legal action. Middle English proces, from Anglo-French procés, from Latin processus.

Procedure: A particular way of accomplishing something or of acting; a series of steps followed in a regular definite order; a set of instructions for a computer that has a name by which it can be called into action; a traditional or established way of doing things. French procédure.

Process or procedure: Americans define a procedure simply as a subset of a process. A procedure describes how one executes a specific task within a process. Again, the what and the how are spelled out clearly. American procedures typically have the following elements: purpose and application, individual steps, parties responsible, and the documentation, so that the individual actions taken can be accessed at a later time.

Americans draw a clear line between a process and a procedure. A process describes broadly what an organization, group, small team or individual team member needs to do. A procedure describes not only a specific task within that overall process, but also how that task is to be executed.

An American procedure can be formulated broadly or narrowly. A broad formulation allows for some interpretation and creativity in executing a procedure. A narrow procedure description seeks to avoid interpretation. One should stick to the procedure strictly.