Germany – Page 6 – understand-culture

To serve a good cause

Einer guten Sache dienen. To serve a good cause.

The Germans believe that when you serve another person – dienen – you have to accept the value system of that person. He who serves, has to do things, has to act in a way, which he might otherwise fully reject. Even more, the person serving is obligated to do his very best.

Germans do not consider this a relief, not as a transfer of moral responsibility from the one serving to the one being served. On the contrary, it represents a burden for them, knowing from the very start that they will invariably come into conflict with their conscience.

On the other hand, when Germans are willing to serve a good purpose, a cause they believe in, they are freely submitting to a belief, taking a moral stand, agreeing with a set of arguments. They can formulate those arguments in a way which fits their values. If one can no longer support the cause, there is no obligation to continue contributing time and effort.

Psychologically this means that serving a good cause, whether through action, financial assistance or communicating a message, means serving one’s own value system. One is obligating oneself freely. Independence and self-determination are protected.

More than just business

A mandate is a serious matter in Germany. The client needs to think through and research carefully, which service providers are not only capable, but more importantly trustworthy.

Even though German law strictly defines the relationship between for example an attorney or tax advisor and the client, the German client seeks a kind of special relationship over the long term, similar to one between a physician and a patient. For the German client its a matter of discretion.

And even when the advisor has significant decision making latitude, there is nonetheless constant dialogue and collaboration between the two parties. This is more than a typical business relationship. It is both business and personal. It is about representing the interests of the client in complex matters.

Both parties need to respect each other at a deeper level. They must be convinced that they can work together. Any kind of misunderstanding can lead to a difference of opinions, which potentially can allow mistrust to seep into the working relationship.

A political mandate is different. Although the office holder focuses on serving the interests of the voters, there is no personal relationship between them. The voters have to demand transparency in order to fully trust their elected office holder.

And because office holders have to represent the interests of many kinds of voters, there is a certain natural level of mistrust over and against her or him. If voters are dissatisfied, or have lost trust in the office holder, the political system enables them to end the relationship.

Taking on a mandate is a complex and delicate matter in Germany. In business as well as in politics.

Protections

“Today, caveat emptor does not apply to as many situations as it once did. Due to the changing marketplace, government regulations were created to protect consumers’ interests. With the release of the Uniform Commercial Code (UCC)—a set of business laws that regulate financial transactions that occur across states—for example, warranty provisions are much more common. Additionally, some industries now require seller disclosures.”

Standardization

The German Commission on Electronics and Information Technology is an independent, non-profit, national organization which standardizes practices in its industry.

The commission creates norms, sets standards for safety and represents Germany in several European and international norming bodies. Its work results are an integral part of German norms in the area of electronics.

The Association of German Engineers also sets standards, with over 2,000 by 2012. Voluntary experts manage the work and maintain close communications with German industry.

With themselves – In themselves

Why do Germans have such difficulty with dienen, serving?

Perhaps it has to do with the fact that Germans in many ways live mit sich – with themselves, and in sich – in themselves, in the sense of how they live, where they live. Their surroundings are very much a part of their personality, their self-understanding.

Unexpected visitors, regulations or limitations on their private lives are quickly interpreted as almost personal attacks. A boss calling unexpectedly, friends dropping by for a visit, colleagues giving unsolicited advice concerning their private lives make Germans feel uncomfortable.

To serve well, though, means to push to the side one’s own values, beliefs, ways of living. The better one can do that, the better one can serve. And that is the difficult part for Germans.

Germans prefer far more beraten, to advise, or to complete a task. Beraten involves addressing a topic, subject, or problem. It is impersonal, independent of one‘s values, lifestyle, or belief system.

Supplier as Partner

Customer-supplier relationships make up the web of today‘s modern economy. Globalization is demanding more and more specilization. No company can succeed without trusting relationships with suppliers.

Nonetheless, it is the suppliers who first feel the pain when the economy weakens. German companies, however, do their best to maintain their viability, their strength. They want their suppliers to succeed along with them. Suppliers are viewed as partners in innovation.

Germany‘s largest global companies stress, therefore, time and again the importance of maintaining partnerships with their suppliers, how they together strive to establish ever higher standards of quality.

One of the largest German manufacturers of medical technology stated recently that a supplier‘s size in terms of revenue is far less important than its technical ability and willingness to work together over a long period of time. They see themselves as partners in product development.

Another German supplier operating worldwide has developed into a major customer in its own right, setting up a complex international network of suppliers, integrating its research and development area with a few selected suppliers. Its motto is: Des einen Lücke, ist des anderen Expertise, loosely translated as: The gap in the one company, is the expertise of the other.

Driving in Germany

“From the German Autobahn to the US Interstate System, der Führerschein or driver’s license – over the past few years we have done a LOT of driving in both Germany and the United States.

Although the US Highway System was modeled after the German Autobahn, you might find some surprising differences. Come ride along with us as we roam the roads of both countries!”

Very helpful, and funny, comments. From Germans. Explaining their logic:

“Germany: The problem that you cannot see the traffic light clearly when you are in the front row is resolved by the fact that the car behind you immediately honks when you are not driving when the traffic light changes to green :-)”

“The main reason why traffic lights in Germany are on your side of the crossing is clarity. Germany with its old town centers has many very irregularly shaped crossings, and a traffic light at the opposite side can not easily be attributed to a certain lane or even a road. When the first traffic lights were introduced in the 1920s, Germany experimented with the placement of the traffic lights on the opposite side or hanging down from cables spanned across the crossing. In the 1950s, all those installations were removed due to constant confusion of drivers.”

“Turning right on red lights is not often used in Germany due to pedestrian and bicycling traffic. When you are waiting on a crossing, chances are high that you not only have to watch out for car traffic, but also for pedestrians and other traffic you don’t regularly have in the U.S.. Thus in Germany, turning right on red lights is decided on a case-by-case base.”

“My instructor in Germany told me early on: “You are behind the wheel, you are handling a weapon.” This stuck with me.”

“About the driver’s license: there is a 40% fail rate on both the theoretical and practical exams here in Germany, which says a lot about the quality of the drivers the government is striving for. As I tell my kids: Driving is easy. Being a driver is not.”

Want to know the why for a culture’s behavior? Simply ask them.

Gesellschaftsvertrag

The German cultural Gesellschaftsvertrag reflects a deep-rooted social contract philosophy that traces back to the Middle Ages. Historically, German nobility saw themselves as responsible caretakers of their people. In exchange for loyalty, work, and taxes, they provided security and social stability. This legacy shaped German business ethics, emphasizing that companies are not purely profit-driven entities focused solely on shareholder value.

In contemporary German business culture the Gesellschaftsvertrag or social contract signifies that the primary responsibility of companies is first to their employees—to keep them employed and protected. The next priority is serving and contributing to the wider society, followed closely by fulfilling duties to customers and suppliers. Only after these responsibilities are met do shareholders’ interests come into priority. This hierarchy illustrates an ethos where social responsibility and care for people underpin business decisions.

This cultural framework aligns with German business values such as social responsibility, corruption-free operations, formal structures, clear roles, long-term relationships, and sustainability. German companies often adopt a collaborative approach with strong legal and ethical boundaries. Corporate social responsibility is taken seriously, encouraged by both internal company practices and external regulations.

The German Gesellschaftsvertrag embodies a traditional and modern blend of legal structure and ethical social obligations—a social contract where business success is tied fundamentally to the well-being of employees, society, and sustainable partnerships, not just shareholder profits. This perspective is a distinctive and influential part of Germany’s corporate culture and legal business environment.

Why Germans Don’t Say ‘Sorry’ Every Five Minutes

In this video, I’ll explain why Germans don’t apologize for every little thing and how their version of “sorry” (or “Es tut mir leid”) carries real weight. You’ll learn how German communication culture treats apology as sincerity, not social reflex. By the end, you’ll see why fewer apologies can actually make your words stronger.

Comments:

HEY! Sorry, but this is a direct attack on Canada. 🙂

Yes, in Germany, people actually mean what they say, most of the time.

Meanwhile in Germany „sorry“ is often used when we apologize just a tiny little bit for only very small actions which are not supposed to be really insulting to anybody. When we say „Entschuldigung“ it‘s often an expression with a really strong meaning which implies that I hurt someone by my action. But we also use it to adress at other people to get their attention, f.e. if we want to call the waitor in a restaurant, or if we want to pass through a croud of people. Even stronger is the sentence „verzeih mir“ which includes that I deeply hurt someone. All these expressions need self reflection and the realization that I did something wrong which I really regret. Therefore it‘s not easily used.

No Fake “How Are You?”

If you’ve ever said “How are you?” in Germany and got a blink, a nod—or a 10-minute life update—you’ve hit a culture switch. In German, “Wie geht’s?” isn’t small talk—it’s a real check-in. Today you’ll learn why Germans skip small talk, what they say instead (Moin, Na?, Alles klar?), and exactly when to use Wie geht’s? so you build trust, not awkwardness.

Comments:

Why would you ask a question if you don’t expect an answer?

I just ran this by my German girlfriend and she said “Oh my God, YES!” She said that the “How’s it going?” Or “You alright?” greeting in the UK was really difficult for her to begin with. It’s like “You’re gonna ask me that and then not wait for the answer?”

After my exchange year in the US, back in Germany, I stumbled over a report the organisation sent my parents. There was one phrase that stood out and went along the lines of “He speaks his mind and could improve on the tact.” My parents never mentioned it to me…