Americans evaluate services by quality relative to cost, not quality alone. “Is it worth what they’re asking?” is central question. Good value means appropriate alignment between what you get and what you pay. A premium service at premium price can be good value if quality justifies cost.
A basic service at basic price can be good value if quality is adequate. What Americans reject is misalignment—paying premium prices for basic quality or getting less than cost warrants. This value framework creates space for services at many price points but demands honest positioning. Overpriced services fail the value test regardless of absolute quality.
When evaluating services, Americans consider not just whether quality is sufficient but whether quality justifies cost. Service providers must price appropriately relative to quality offered and be prepared to demonstrate value to clients evaluating options.
Comments