Americans increasingly evaluate products by how they feel to use, not just what they accomplish. User experience matters. Products should be intuitive—usable without extensive instruction. They should be comfortable to interact with and pleasant to operate.
A product that accomplishes its purpose through frustrating process delivers diminished quality compared to one that accomplishes the same purpose easily and enjoyably. This means design for ease of use is expected, not optional. Complex products that require manuals to operate face criticism. Confusing interfaces reflect poorly on products regardless of underlying capability.
The responsibility for usability lies with the product, not the user. When products are hard to use, Americans blame the design, not themselves. “User-friendly” is important quality descriptor. Products competing for American consumers must make the user experience smooth and intuitive.
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