The Extrovert Ideal

In 2012 Susan Cain published Quiet: The Power of Introverts in a World That Can’t Stop Talking. She described an “Extrovert Ideal”: the belief that the ideal self is gregarious, alpha and comfortable in the spotlight. She called Harvard Business School one of its centers.

In her TED talk the same year, she said: “There’s zero correlation between being the best talker and having the best ideas.” The book became a long-running bestseller.

Its success suggests how strong the expectation to speak is, and how many Americans feel its cost.

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