Relationships and warmth matter enormously in Brazilian service philosophy—but they cannot substitute for competence. Services must actually work. The provider must genuinely possess expertise and capability to deliver what clients need. Brazilian evaluation includes serious attention to whether providers know what they’re doing.
“Profissional” (professional) as praise indicates demonstrated competence meeting standards. Credentials, experience, and results all contribute to assessment. Quality standards apply: work should be done correctly, completely, and durably. Failures in technical delivery undermine relationship capital regardless of how warm the connection.
This competence includes problem-solving beyond routine situations. The skilled provider who handles complications, diagnoses unusual problems, and finds solutions when standard approaches fail demonstrates the expertise that distinguishes true professionals. For anyone serving Brazilian clients: build real capability and demonstrate it. Relationships open doors, but competence keeps you there. Brazilian clients want both—and they can tell when either is missing.
Comments