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Business Majors

Business has long been a cornerstone of American culture. The American Dream is typically associated with the ability to start with almost nothing, and through the virtues of business, to rise to great wealth and social stature.

Although the U.S. is no longer the country with the largest rate of social mobility in the world Americans still hold business savvy and an ability to rise in social stature in high prestige.

The most popular major for American university students is business, with approximately 22% of graduates. Science and engineering are the least popular majors, with approximately 5% of American students choosing engineering, and only 1.4% choosing physical sciences.

As a result of this business prestige, in every American engineer you’ll find a businessperson – someone who’s always looking to get the best for less, and will never consider quality without also considering the cost necessary to achieve it.

Deviation from process goal

In 2011 PwC presented the results of its study Zukunftsthema Prozessmanagement – literally Future Topic Process Management, which surveyed its current state in German companies.

95% of executive management in Germany agreed that business process management was either important or very important to their success. Process management has become a critical function at the corporate level.

At the same time only 5% of those surveyed said that their process management was well developed. 46% of the companies did not have a clear plan on how to react to process deviation. Only 12% claimed to have an established mechanism for handling deviation from the most critical internal business processes.

While the study documents how much room for improvement there is in the area of process management governance, it was equally clear how flexibly German companies react to process deviation. Which, in turn, contradicts the cliché that Germans have a process for everything and always stick to the process.

Colleague, not Facebook friend

In 2010 the online-career portal monster.de conducted a study regarding German behavior in social online networks. 61% of people said that they are not friends with their colleagues via social media.

Only 27% indicated that they talk to their colleagues on Facebook. 12% of the survey participants are friends with their colleagues on Facebook. However, most have different profile settings for colleagues. The survey results suggest that Germans separate their private life and their professional life.

Citizens exposed

Towards the end of 2014, the German Postbank conducted a study with the goal of identifying the good policies which Germans enforce with regard to their financial matters. The results were summarized in article titled When it comes to money, Germans are bureaucrats who are afraid to take risks:

“Like a pillar of economic wisdom, the desire to have a higher income looms above all other factors. The remaining results are actually more reflective of the ‘financial illiteracy’, which the Germans are already often credited with.

In this way, the study exposed the citizens as being fearful bureaucrats, who above all just want to increase their personal wealth through taxation, saving, and maintaining better control of their finances, rather than earn money through smart investing, or saving for retirement.”

Risikoscheu – A fear of risks: The attribute of a decision-maker to prefer the path of lesser risk – and thereby most minimal loss – when confronted with several alternatives which have an equal anticipated gain. This may mean waiting longer for the same reward, or even settling for a lesser gain, if the chances are greater that it will be received.

Power to the engineers!

In the most recent poll on occupational prestige in Germany conducted by the Allensbach Institute engineers and university professors took seventh place, behind physicians and craftsmen, but well ahead of politicians and journalists.

26% of Germans polled noted a high degree of respect for the engineering profession. No wonder, for Germans define individual prestige based on technical (specialized) knowledge.

Almost every third supervisory board member of a DAX30 company is an engineer by training. Industrial heavyweights like Volkswagen and DaimlerBenz have always been run by engineers, to the dismay, as the magazine Spiegel wrote, of those colleagues with a business or legal background.

Fruits of the Labors

The Germans value being self-critical. Inflated, positive feedback threatens self-critique, threatens one‘s ability to identify and learn from mistakes and weaknesses. Germans prefer that their work results speak for themself. They value the quiet, focused worker who is not easily distracted by comments about their performance.

Studies, though, document that this ideal is not always in the best interest of employees and their companies. More than half of all German managers and subject-area experts feel that they deserve more praise. Only a quarter are satisfied with the current level of positive feedback. 14% responded that they receive no praise at all for their work. Only 3% stated that they need any additional praise.

More praise, please!

An international employee survey by the Geva-Institute of Munich from 2009 demonstrated the differences by country in the expectations of employees from their supervisors.

80% of German employees expected their boss to be good at making decisions and able to execute their plans.

Besides this, German employees prefer to take responsibility for their own work. Accordingly, three out of four people who were surveyed stated that a supervisor should provide enough freedom to their employees with regard to making their own decisions and taking action.

Nevertheless, the typical German office could use some more dolling out of praise: only half of German employees felt that their work is sufficiently appreciated.

Praise properly

The February 2015 edition of the magazine Deutsch Perfekt, published by Spotlight, whose target audience consists of people interested in learning German, contained an article dedicated to the topic of praise in the workplace:

“Praising appropriately: It is clear that praise is an important aspect of a team which works together well. So how can one give more praise in the German everyday workplace, and still be taken seriously?

In Germany, praise is something special. Great praise is not given for small deeds. Positive feedback is only given when something was truly good – differently from many other cultures.

Many foreign co-workers quickly become aware of how little praise is given during everyday life in Germany. What is interesting, however, is that the majority of Germans who were surveyed also stated that they received too little praise at their place of work.

However, if too much praise is given, the one being praised can quickly becomes distrustful of the statements. If Germans are not themselves convinced that they have done something special, but still receive praise, it is not credible to them. In such cases, Germans will simply not take the praise seriously.

For this reason you should formulate your praise precisely: What was good? Why did you like it? Praise (like criticism) should always be concrete and specific. In this way, it becomes more understandable to the recipient.”

“Say that we’re good.”

In February 2015 Reimund Neugebauer was interviewed. He is the Head of the Fraunhofer Institutes in Germany: 66 research locations, 24,000 employees and an annual budget of 2 billion Euros.

Neugebauer was asked whether German technical and industrial innovation was weakening. His response: Not at all. Germany’s innovativeness secures the country’s prosperity. Fifty percent of all so-called hidden champions (little-known global market leaders in their fields) are located in Germany. Mittelstand companies, said Neugebauer, are simply very modest.

Neugebauer recalled giving a speech at a company anniversary and deservedly praised the firm. “After me, the owner took the stage and said he felt like clarifying something, saying that the company was just one of many and that everyone in the room was good at what they did.

He was worried that the praise would not be well received. That’s so typical! In a way, I like this modesty, too. But we also have to be able to say that we’re good. Germany wouldn’t be the world’s No. 1 exporter of research-intensive goods if we had constantly missed the boat on innovations.”

TÜV

TÜV Technischer Überwachungsverein. The Institute for Technical Testing has locations across Germany (and in many countries), applies vigorous testing procedures to products of all kinds. A TÜV certificate is a sign of the highest quality.

Stiftung Warentest. The Foundation for Product Testing, similar to Consumer Reports in the U.S., is an independent, neutral organization which tests critically over 200 products each year. Its standards are among the highest internationally, including all requirements defined by law. The media covers many of the test results.

The quality of a product is its most important characteristic. The testing results produced by TÜV and Stiftung Warentest are considered by Germans to be 100% reliable. Each have been taken to court many times for the critical scores they have given products. Neither organization has lost a court case.